There’s just no getting around it. If you want to be an entrepreneur and own your own business, you gotta sell something.
Because if you’re not selling something — your time, your expertise, a product, a book, an opportunity, SOMETHING — you’re not making any money.
And that kind of defeats the whole purpose of having a business. (Not only that, if you’re not selling something, you actually don’t have a business — you have a hobby.)
But, what if you hate to sell? Then what? How can you sell if you hate selling?
Well, I hate to break it to you but there’s simply no getting around it. If you want to be successful as an entrepreneur or business owner, you’re going to have to pull up your big girl or your big boy panties and learn how to sell.
Yes, you can hire a sales team to help you, but especially when you’re first starting out, you’re going to be your best salesperson. And if you’re selling time with you — coaching or a VIP day or a high-ticket mentorship program — people are going to want to talk to you before they make a final decision. So, learning to sell is kind of important.
Am I telling you to do something you hate? Kind of. But, what I’d really like to invite you to do is to dig into why you hate it.
What is it about selling in your business that you hate? Is it asking someone for money? Is it owning your own value? Do you feel it’s inauthentic to ask for money to do something you love?
Or is it something a little more esoteric, such as do you think all sales people are slimy ands sales-y and you don’t want to be sales-y and slimy either? Or do you think all rich, successful entrepreneurs are greedy and you don’t want to be greedy either?
There may be something coming up for you during a sales conversation you don’t want to feel, so it’s easier to simply hate sales conversations.
But, that’s not necessarily serving you or your business.
Look, you don’t have to love selling to build a thriving, profitable business, but you at least need to not hate it. And, chances are, once you dig more deeply into the reasons why you hate it, you’ll probably realize you actually don’t.
And that’s the first step to making your business a success.
(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)