When I was a senior in high school, I had a job working as a waitress at a senior care/assisted living facility. The residents would come to the dining room, and we would serve them a four-course meal—salad, choice of soup or juice, choice of one of two entrees, and dessert. They all came in at once, which is why we had to be fairly fast during the 90-minutes we had to serve … [Read more...] about Success Tip: What Waitressing Taught Me about Mental Toughness
successful business
[Video] Flip It! Why You Can’t Rush Transformation Step 3
This is the third of a five-part series where I'm walking you through the five steps of transformation and why each step is essential when you're ready to make a huge shift and uplevel your business and/or life. Step 1 is to pause and step 2 is to make a decision. What's the third step? Take action. But, not just any action. The opposite action you would normally … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 3
[Video] Flip It! Why You Can’t Rush Transformation Step 2
This is the second of a 5-part series where I'm going to walk you through the five steps of transformation when it comes to your business so you can make a shift and see a huge uplevel. The first step is to pause. What's the second step? Make a decision. But, not just any decision. Make a 100% FULL BODY decision. Every transformation starts with a … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 2
[Business Success Checklist] Secrets to Creating Your Own Profitable, Sustainable, Successful Business
Growing a successful business is something every entrepreneur and business owner aspires to. So why do so few actually succeed and experience business success? Having worked closely with very successful business owners and entrepreneurs, and having built my own successful business, I'm here to tell you it isn't easy. True success comes from two things: Knowing the … [Read more...] about [Business Success Checklist] Secrets to Creating Your Own Profitable, Sustainable, Successful Business
[Video] Flip It! Why You Can’t Rush Transformation Step 1
This is the first of a five-part series where I'm going to walk you through the five steps of transformation (specifically business transformation) and share why each step is essential. Why is transformation important? Well, if you're trying to do any sort of "uplevel" of your business including breaking a financial ceiling (like build a six-figure or seven-figure business) … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 1
But Does Love-Based Copywriting Work?
Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came to be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, … [Read more...] about But Does Love-Based Copywriting Work?
SEO Basics: How to Use Keyword Research to Grow Your Business
As a copywriter and marketing expert, I've found SEO to be a really valuable tool. And that's why I thought I'd put together this little step-by-step primer on SEO basics including using keyword research to grow your business . But, first, let's start with a little background on what SEO is and why it's important. SEO stands for “search engine optimization,” which is “the … [Read more...] about SEO Basics: How to Use Keyword Research to Grow Your Business
The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary
I was recently cleaning out some old papers I happened to find at the bottom of my desk, when I came across some teachings from Dan Kennedy. If you haven't heard of Dan Kennedy, he's this old, grizzled marketing and copy guru and author of the No BS series of books. In the beginning of my career, I learned a lot about how to write traditional copy from him. (He was also the … [Read more...] about The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary
[Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the "truth around building an audience" that drives me bonkers every time I see it, so I decided to share my analysis around why I think it's extremely misleading (and could even be dangerous to your financial and business health). In a nutshell, the ad … [Read more...] about [Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan
When creating a content marketing plan, a lot of entrepreneurs I know do it backwards. They sit down and start brainstorming a bunch of topics. Which can work. But, it can also be a big time waster (especially if the entrepreneurs get stuck and have no idea what they want to create). There's also a high likelihood they don't end up creating content their ideal client wants … [Read more...] about 3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan