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Copywriting 101: How to Seal The Deal

July 17, 2019 by Michele PW Leave a Comment

It’s simple: If you want people to take action and buy what you’re selling, you’ve got to ask for the sale. Yet I can't tell you how many ads, websites, brochures, sales letters, branding campaigns, etc. are floating around out there without the ask—the “call to action.” Let's start by defining call to action (CTA). It's a clear statement that spells out the action … [Read more...] about Copywriting 101: How to Seal The Deal

[Video] Flip It! Why You Can’t Rush Transformation Step 5

July 31, 2018 by Michele PW Leave a Comment

This is the fifth step of a five-part series where I'm walking you through the five steps of transformation and why each step is essential when you're ready to make a huge shift and uplevel your business and/or life. Step 1 is to pause. Step 2 is to make a decision. Step 3 is to take action -- the opposite action you normally would take. Step 4 is to feel all the emotions … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 5

[Video] Flip It! Why You Can’t Rush Transformation Step 4

July 9, 2018 by Michele PW Leave a Comment

This is the fourth of a five-part series where I'm walking you through the five steps of transformation and why each step is essential when you're ready to make a huge shift and uplevel your business and/or life. Step 1 is to pause. Step 2 is to make a decision. Step 3 is to take action -- the opposite action you normally would take. So, what's the fourth step? Feel the … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 4

[Video] Flip It! Why You Can’t Rush Transformation Step 3

July 1, 2018 by Michele PW Leave a Comment

This is the third of a five-part series where I'm walking you through the five steps of transformation and why each step is essential when you're ready to make a huge shift and uplevel your business and/or life. Step 1 is to pause and step 2 is to make a decision. What's the third step? Take action. But, not just any action. The opposite action you would normally … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 3

[Video] Flip It! Why Aren’t My Goals Coming True?

January 21, 2018 by Michele PW 6 Comments

Has this ever happened to you? You have a big goal. Maybe you want to start a business or grow a business. Maybe you want to hit a certain income goal. Or maybe you're finally ready to start writing your book. So, you start taking action toward that goals. But ... something funny happens. All these fears start coming up. What if I fail? What if I succeed? What if I … [Read more...] about [Video] Flip It! Why Aren’t My Goals Coming True?

[Video] Flip It! Why Haven’t I Gotten Better Results Yet?

August 12, 2017 by Michele PW Leave a Comment

If you're trying to grow your business and you're not feeling like you're getting the results you want, I would say one of 3 things is going on: You're taking a lot of action, but it's not the RIGHT action, and that's why you aren't seeing results. Maybe the marketing strategy you're following isn't the right strategy for your specific situation, or maybe you need better … [Read more...] about [Video] Flip It! Why Haven’t I Gotten Better Results Yet?

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