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The 3 Biggest Myths Standing in Your Way of Being a Spiritual Entrepreneur with a Successful, Profitable Business, DEBUNKED

The 3 Biggest Myths Standing in Your Way of Being a Spiritual Entrepreneur with a Successful, Profitable Business, DEBUNKED

As a spiritual entrepreneur, does the idea of having a successful, profitable business make you feel vaguely uncomfortable?

(It’s okay—you don’t have to raise your hand or anything.)

I suspect a part of you absolutely wants a business that pays you well and helps you get your message or gifts out into the world.

But, does a part of you struggle with the idea of having a successful business? Do you think to yourself “I’m spiritual; I shouldn’t be concerned with practical things like money and business.”

If this is you, I want to begin by saying this: you’re not alone. A lot of spiritual entrepreneurs struggle with their businesses.

And, it’s my personal belief that a lot of that struggle and angst can be avoided.

Why?

Because many issues can be traced back to 3 fundamental myths about what it means to be a spiritual entrepreneur.

Just like artists and writers and other creative professionals, I feel spiritual entrepreneurs are plagued by their own history of failure and self doubt and getting in their own way.

What if having a successful, profitable business was as easy as a simple mindset shift? Would you be willing to give it a try and see what happens?

My personal belief is it really CAN be that easy—and to help, I’m busting what I consider the 3 biggest myths standing in your way of being a spiritual entrepreneur with a successful, profitable business.

Let’s get started.

Myth #1. As a spiritual entrepreneur, you’re not good at business.

This is obvious, right? You’re concerned with spiritual matters, not pragmatic things like running a business.

Besides, maybe you think business stuff is boring. Or difficult. Or you’re not good at. Or it’s “beneath” you in some way.

You just want to make the world a better place while enjoying time and money freedom—you don’t want to be mired down in spreadsheets and reports and that other icky stuff.

I, too, thought I wasn’t good at business. I thought it was boring, and I really didn’t want to have anything to do with it.

But, a funny thing happened: the more I pulled up my big girl panties and dug into learning business concepts, the more I realized I actually enjoyed running a business.

Business doesn’t have to be boring or difficult.

Isn’t that precisely the reason why we start a business in the first place?

What if you WERE good at business? What if it was fun and enjoyable to run a business? What would that look like for you?

Myth #2. As a spiritual entrepreneur, you’re not supposed to make money—you’re spiritual!

Money is such a low consideration, isn’t it? Only greedy, selfish people care about money. If you care about money, you can’t possibly be spiritual.

Or can you?

This is a huge one. In our culture, we’ve somehow separated making money and being spiritual, when there really is no reason to separate the two.

I believe money is a form of energy. It’s a way for people to give back to you and a way for you to receive payment for your offerings. It doesn’t have to be bad or evil or selfish or greedy.

Honestly, our relationship with money is just so tangled, there’s no way I can do it justice in this post (which is why I wrote an entire book on this—“Love-Based Money and Mindset,” as have devoted an entire podcast to transforming our relationship with money and our money stories) but I’d like to invite you to sit with this statement, and really feel into it:

There’s no virtue in being broke.

If you can’t help yourself, there’s no way you can help anyone else.

And, I know plenty of very spiritual entrepreneurs who are also financially successful. It doesn’t have to be either/or.

What if you could be both—financially and spiritually successful? What would that look like? How would your life and business shift?

Myth #3. As a spiritual entrepreneur, you’re supposed to suffer.

After all, our spiritual and religious leaders have suffered. Look at Jesus or Gandhi—they suffered. That means we should suffer, too. Right?

Well … first off, are we so sure they suffered? Sure they may have had a challenging life, but lots of us do. That doesn’t mean they suffered.

It’s my belief that a lot of suffering is a choice, and that choice takes place in our head. We suffer when we allow our fear-based emotions to run amok in our heads, and torture us unmercifully.

After all, there are very wealthy people who spend their days numbing out with booze and prescription pills, while women in Africa spend a big chunk of their lives carrying the water they need to survive on their heads—content and peaceful.

What gives?

Money alone isn’t a guarantee of happiness, just as a lack of money isn’t a guarantee of suffering. A lot of it boils down to your mindset, and what sort of relationship you have with your fear-based emotions.

And just like being broke isn’t virtuous and noble, neither is suffering. Suffering doesn’t make you more spiritual. It doesn’t even make you a better person. (I think we all know mean-spirited, nasty people who are definitely suffering, and making sure everyone around them suffers, too.)

Having a successful, profitable business and being proud of that business doesn’t make you a bad person. It doesn’t make you less spiritual.

It may allow you to help more people.

What if you didn’t have to suffer to be spiritual? What would open up for you? How would you approach your business if you knew that suffering was simply a choice, and you weren’t going to make that choice anymore?

If you’d like to dig into this more, my free book “How to Start a Business You Love AND that Loves You Back” is a great place start. The link to download is below.

3 Keys to Creating More Freedom in Your Business

3 Keys to Creating More Freedom in Your Business

Raise your hand if you started your business because you wanted freedom.

Maybe it’s time freedom, or money freedom, or freedom to do whatever you want, whenever you want—to live your life the way you choose.

Now, raise your hand if what you ended up with is the exact opposite of freedom.

Maybe you feel like your business has taken over your life. You never have time for anything BUT working in your business.

If any of this sounds familiar, I want you to know you’re not alone. Desiring some level of freedom is one of the most common reasons people start businesses. And, getting sucked into your business to the point of feeling like all you do is work, work, work, is also very common.

So, what to do? How do you fix it?

Well, before we get into the solution, let’s dig into the problem a bit more.

For a lot of entrepreneurs, especially creative, spiritual entrepreneurs, the last thing you want is to schedule your time. Maybe you even come from corporate, where your life was controlled by calendars and appointments and meetings, and argh!

You’re your own boss! If you don’t want to write that blog post Wednesday morning than, by God, you don’t have to!

Besides, you should be inspired to write your blog posts, right? So, doesn’t it make sense to keep your calendar open to write that blog post when inspiration strikes? And, in fact, doesn’t it make sense to do that for everything in your business? Simply leave your calendar open and do only what you feel like doing and what you’re inspired to do?

The problem is—well, there are a few problems with that strategy.

First, if you’re waiting for inspiration to write that blog post, you’re likely going to be waiting a long time.

Which means, you won’t be marketing your business on a regular basis. And if you don’t market your business on a regular basis, your cash flow and income will suffer. Which means you’re suddenly going to be in the “oh sh*t” cycle of marketing, as you rush around frantically to generate prospects and clients and buyers.

But, it gets even worse. If your schedule is all “loosey goosey,” driven by what you “feel” like doing in the moment or what you’re “inspired” to do, you run the risk of leaving everything to the last minute. And, that means late nights, lots of stress, etc.

So, what’s the alternative? Scheduling every last second of your day? Just the thought of that sends shivers up your spine, right? What a depressing and discouraging way to run a business.

To start, no, you don’t have to follow some strict discouraging and depressing time- management system. In fact, today I’m going to share three keys to setting up your day, so you’re able to get things done with grace and ease, as well as honoring your creativity.

Key #1. Structure gives you freedom. The way around scheduling every minute and “loosey goosey inspiration strikes” is to structure your day.

This can look a lot of different ways, but one of the most successful I’ve seen is to batch your time.

So, maybe Monday is your administration day—the day you meet with your team, review, organize your office, maybe even plan out the rest of your week.

Tuesday and Thursday are call days, so you batch all your client calls on those days.

Wednesday is creative day, so maybe that’s the day you leave open for writing blog posts, creating programs, and all that creative type work.

And maybe Friday is catch up day—a day where you can catch up on anything you need to. So, maybe you catch up with your writing or your calls.

See how this works? You have a structure and you have tasks that need to get done, but you have the time and the spaciousness to play in the moment.

Now, for this to work, you need the next two keys:

Key #2. Setting boundaries. Now, it’s true: emergencies can and will happen, and there are days where you’ll just need to drop everything and deal with something.

But, most of the time, the things that are distracting you aren’t true emergencies.

This is when setting good boundaries will help you stay on track.

Keep calls on calls day, and don’t let them start migrating to your creative days. Do your creative work on creative days, and don’t let yourself get distracted or sucked into some sort of drama.

(Worried about inspiration not showing up on Wednesday? If you actually set aside a day to be creative, and YOU show up on those days to be creative, it’s remarkable how your muse will also show up to support you.)

While, yes, you’ve given yourself a structure and space to “play” in the moment, you still need to actually get the work done. So, allow the structure to actually support you.

It sounds so easy, doesn’t it? So why aren’t we all doing it?

Because we need the third key …

Key #3. Doing the inner work. If you find yourself struggling to focus and not procrastinate on the things you know you need to be doing, it’s likely you have one or more blocks getting in the way.

Mindset blocks happen when your subconscious is not on board with the direction you want to go. So, if for instance, you have some blocks around growing your business or making more money, every time you sit down to work on marketing, you find yourself screwing around on Facebook or watching videos like that cute one of the elephant playing with the birds (love that one).

And suddenly, the day is gone and you haven’t done any marketing for your business.

That’s why it’s essential to stay on top of your inner game, and keep working through those blocks, because they WILL pop up.

My suggestion to stay on track is to have a morning practice (such as meditation or journaling or praying or visualization or some sort of physical activity … or a combination of those things). Over time, you’ll rewire your brain so the block is no longer an issue.

If it’s a big block, you may want to consider some deeper work—I cover a lot of deeper mindset exercises in my “Love-Based Money and Mindset” book, or you can work with a coach.

If you’d like more on how productivity and getting more done, make sure you keep an eye out for my brand new “Love-Based Goals” book, coming December 2017. Plus, you may want check out my “How to Start a Business You Love AND that Loves You Back.”

Want More Clients? Here’s My Love-Based Getting Clients Checklist

Want More Clients? Here’s My Love-Based Getting Clients Checklist

Is there a secret “magical” button to getting clients?

I get this question a lot. And it makes sense — getting clients is the lifeblood for all businesses. But how do you do it?

Of course, there are a ton of answers. But because you’re here, I suspect you’re looking for proven ways to get new ideal clients in a love-based way … using methods that feel good to you and the people you’re hoping to attract.

That being said, let’s dive into my Love-Based Getting Clients Checklist:

• Know who your ideal clients are. 

Before you can attract your ideal client, you need to know who he or she is. And the best place to start is to get very clear on who your ideal client is (because your ideal client is different from your target market or niche).

• Know what is keeping your ideal clients up at night.

What, specifically, is bothering your ideal client? Does she want to make a big impact on this world? Is he searching for purpose? Is he tired of working double-full-time hours to make a part-time income? Is she exhausted from being in pain?

You must be able to dial in on their specific pain if you expect to be able to communicate how your product or service will help your ideal client.

• Know how your product or service solves this pain. 

How, exactly, does your product or service solve your ideal client’s main problem? For example, does it give her a process or system to reach the people she wants to serve? Does it give him clarity about his purpose? Does it offer a method for boosting his income while working fewer hours? Is it a new solution to help her get out of pain?

• Properly communicate how your product or service will solve your ideal client’s problems. 

Touch on pain, but don’t twist the knife.

Many heart-centered or spiritual entrepreneurs shy away from using pain in their marketing copy because it makes them feel “icky” or arm-twisty. But I’m a big proponent of using pain—respectfully—because it’s a great way to show your ideal prospects that you understand what they’re going through and that you can help them.

Of course, you don’t want to use fear-based emotions like shame or guilt when you’re mentioning their pain, and don’t use your copy to agitate their pain to the level of suffering!

Use your ideal clients’ language, not your own.

Don’t try to be cutesy when it comes to writing your copy. Instead, use the very same words and phrases your ideal clients would use. If you’re not sure what those words and phrases are, ask your ideal clients. Survey them, or ask them on your social networking channels or Internet groups.

Know where your ideal clients hang out, online and offline—and then hang out there, too. 

The first step to knowing where your ideal clients hang out is to get to know them on a really deep level. Once you know, you need to ramp up your presence in those places … even if they aren’t your favorite places (because you are not necessarily your own ideal client). If your ideal clients don’t have the chance to get to know you, by hanging out with you, then you’re going to have a tough time convincing them to work with you.

Connect with your ideal clients when you meet them—without trying to “sell” them.

When you meet your ideal clients, connect with them on a personal level. You may share your expertise or answer questions. Or, you may discuss your favorite books or TV shows, or your pets or hobbies. You may discuss your family life, your favorite city to visit, or your favorite foods. Letting people in on who you are is a huge element of the know, like, trust factor.

• Be accessible and visible, consistently.

It’s simple math: the more you’re “out and about,” whether it’s virtually or at networking events, the more opportunities you create to connect with your ideal clients. So whether you are going to networking events, hanging out online, or whatever you choose to do, be consistent about it.

• Follow up with the people who raised their hands and said they were interested in getting to know you or work with you.

Lack of follow-up is like leaving money on the table. Keep in mind that in today’s society, we’re all receiving countless messages every day. The volume is so great that many people don’t even hear these messages! So follow-up is key—again, it provides you with more opportunities to ensure your ideal prospects remember you, and remember why they were interested in the first place.

The more you get yourself out there, the more you share your voice, your personality, and your expertise, the higher the chances that you’ll land in front of your ideal prospects and ideal clients!

So, that’s the Love-Based Getting Clients Checklist — use it anytime you want to jumpstart getting clients in the door.

If this topic resonated with you, you may be interested in “Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites.” It’s available at most online retailers. Learn more, here.

 

5 Tips to Avoid Burnout by Infusing Your Business with Feminine Energy

5 Tips to Avoid Burnout by Infusing Your Business with Feminine Energy

When you’re an entrepreneur, it’s so easy to get sucked into working all of the time and ignoring your feminine side until you hit burnout (or worse).

But, there are gifts feminine energy can bring to your business that can make you a more successful entrepreneur.

For instance, while traditional business models are rooted in goals and action and competition, feminine business models focus on creativity and empathy and receiving. (And yes, that includes receiving money!)

In order to avoid burnout and to enjoy the fruits of your hard work, you actually do need both masculine and feminine energy in your business.

Chances are, you’ve already got the masculine energy. In most cases, entrepreneurs start with goals and plans.

But, when you infuse your business with feminine energy, your ideas align with your purpose and you attract more of your ideal clients, you avoid burnout, you get clear on what your goals really are, and you receive all the rewards you deserve.

So. How do you begin bringing feminine energy into your business?

Here are five tips to get you started:

Tip 1. Stop and breathe.

Masculine energy is about moving forward toward your goals, preferably as quickly as possible. I’ve heard the phrase, “Money loves speed,” countless times—but I believe that it’s not healthy or smart to spend all your time in that fast energy. You’ll burn out. So every once in a while, take some time to just breathe. Check in with yourself and evaluate whether you’re going in the direction you want to.

Tip 2. Don’t push or force. Stay present and continually ask, “What’s needed now?”

If you feel like you Must. Make. Something. Happen. Now … through sheer force of will, then you’re not in the feminine. In fact, too much pushing and forcing is one of the leading causes of burnout. Instead of pushing, or doing the things you believe you “should” do, take a moment to revisit Tip One: Stop and breathe.

Which leads me to the next tip!

Tip 3. Listen to your inner wisdom, intuition, or guidance.

Many successful entrepreneurs know that trusting your gut is an important strength.

The truth is, though, that in many cases, we don’t hear it or trust it. That’s why it’s critical to take time to breathe, stop pushing, and really listen.

Over time, as you practice this skill, you’ll learn how to hear, trust, and act on what your inner voice is saying.

Tip 4. Strengthen your trust muscles.

This one can be tough! Trust that everything is going to work out, and that you will be supported even if you don’t get the results you wanted or expected. If you don’t trust that you’ll be taken care of and supported, then you’re prone to pushing or forcing things to happen. If you struggle with this one, here’s a …

Bonus Tip. Get a love line in place.

Find someone who can support and hold space for you when you start worrying that you won’t be taken care of (for example, that you won’t enroll the number of people you want to enroll in a program, or sell as many books as you’d like to). Your love line should be able to offer perspective, to help you reevaluate the situation from a place of trust.

Another way to look at this is to be committed to your results without being attached to how those results actually appear. For instance, maybe you don’t enroll as many people in your program that you wanted, but you end up with a couple of VIP clients that end up actually being more profitable than if you had simply filled your program. A love line can help remind you that things don’t always unfold the way we think they ought to unfold — but if we relax and trust, they may turn out better than we expected.

Tip 5. Learn to receive.

If you’re reading this, chances are you’re a conscious, heart-centered, spiritual entrepreneur. Which means you probably love giving. You feel comfortable giving.

But as we all know, sometimes it’s important to step outside your comfort zone.

In this case, it’s critical to receive. If we can’t receive, how can we receive in our business? Think about all the ways in which you must receive if your business is to be successful (and by “successful,” I mean, if it is to help you make that impact you’re so passionate about): you must receive new clients, new opportunities.

Of course, I’m also talking about receiving money and sales, too.

If this one sounds like a struggle, I completely understand. It was a struggle for me, too. It took me some time, and I started with baby steps—learning to accept simple compliments was the first one—and now I’m starting to see the results in my life and my business in terms of my ability to receive.

Since I began the journey of infusing my own business with feminine energy, I’ve experienced a huge decrease in overwhelm and stress—and I’ve also begun seeing better business results. I hope that if you begin infusing your business with feminine energy, you experience the same.

Meanwhile, if this topic resonated with you, you may be interested in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul. It’s available at most online retailers, and you can get your own copy here.

4 Reasons Why It’s Critical to Infuse Masculine Business Models with Feminine Energy

4 Reasons Why It’s Critical to Infuse Masculine Business Models with Feminine Energy

As an entrepreneur/change agent, chances are you’ve set goals. Even if you’re a spiritual entrepreneur who believes in using feminine energy in other areas of your life, it’s likely in your business, you crave a more masculine approach and structure.

You’ve probably created some sort of plan for reaching your goals, and you believe you must take action (often, even hard-charging action) to achieve them.

If you’ve taken any business courses or read articles about growing your business, then you’ve seen it:

The masculine business model.

You see, traditionally, business models are rooted in masculine energy: they’re all about moving forward toward a goal, preferably as quickly as possible. Masculine energy contains, among others, the qualities of analytic thinking, competition, logic, and action.

It’s no wonder, then, that conventional business strategy emphasizes winning at all costs, and often focuses on numbers and measurable results: The Bottom Line.

Revenue plans, launch calendars, profit margins, action, action, action … you get the idea.

And all of those are important, of course, since you’re running a business and obviously, you have bills to pay.

The problem with this business model is that it can lead to burnout and overwhelm. If you’re constantly in overdrive, pushing for bigger results, faster, then it’s likely you’re stressed out much of the time. And even if your numbers look great, you don’t feel great. It’s difficult to enjoy the fruits of your labor if you’re exhausted.

So what’s an entrepreneur to do?

Bring in the feminine.

Feminine energy is creative energy. It’s where you receive from. And it’s essential to enjoying your business.

It contains, among others, the qualities of intuition, compassion, emotion, creativity, empathy.

Masculine energy is where external structures come from, and feminine energy is where all the internal structures are built.

And in business, you need both: you need that structure and those plans. And you also need the space to create and receive.

You may be thinking, “This makes sense, Michele, but WHY?”

So here are four reasons why it’s important to infuse your masculine business model with feminine energy:

Reason 1. A balanced business model helps you grow your business. When your masculine business model serves as a structure for your feminine energy to create and receive, your ideas align with your spirit and purpose, and therefore, attract more of your ideal clients.

Reason 2. You avoid burnout. As I mentioned above, masculine energy is all about action! And action is important. But consistent action without breaks can lead to burnout. When you bring in feminine energy, you give yourself the time and space to create, to practice self-care strategies, and to nourish your soul—so you can receive the fruits of all that action.

Reason 3. You get clear on what your goals really are, and therefore, make more efficient use of your resources. Entrepreneurs with a tendency to get stuck in the masculine business model may go “full-steam ahead” without taking the time to feel into what their goals are, and whether those goals are ones they truly want to accomplish. Feminine energy is about intuition, and when you give yourself time and space to really hear your intuition, you can get clear on which goals are really important to you—before you rush headlong into achieving them.

Reason 4. You can receive all that you work so hard for. Look, for many of us—especially conscious, spiritual, or heart-centered entrepreneurs—receiving is hard. We’re much more comfortable in the space of giving. Here’s the thing: if you’re always in that space of giving and pushing, giving and pushing, you’re not taking the time or making the space to receive. Which means you’re not able to enjoy the abundance you’re working so hard to generate.

So now you know why it’s important to infuse your masculine business model with feminine energy, you probably want to know how to do so — this post gives you 5 tips to help get you started.

Meanwhile, if this topic resonated with you, you may be interested in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul. It’s available at most online retailers, and you can get your own copy here, now.

 

Stuck? 3 Tips to Bust Though and Have a Business Breakthrough

Stuck? 3 Tips to Bust Though and Have a Business Breakthrough

As an entrepreneur, or more specifically, a spiritual entrepreneur or change agent, you may have experienced hitting the dreaded business plateau, (and then wondering what on earth you need to do to have a business breakthrough).

The business plateau occurs when you’re making progress in your business — you’ve achieved some level of success, and you’re focused on continuing your upward momentum.

And then, it hits you.

Or, rather, you hit it: a roadblock … also known as a plateau.

You’ve undoubtedly heard of this before. Plateaus occur in many areas of life: weight loss, exercise (like weight lifting or speed in running, swimming, or biking), or in productivity levels.

So it’s only natural that they occur in business, too.

There’s one thing all plateaus have in common: they’re frustrating!

As you probably realize by now, I’m a big believer in the impact your mindset has on your ability to create results.

So what I’m about to say will come as no surprise: breaking through a business plateau will happen ONLY when your mindset has laid a strong foundation for doing so.

With that being said, here are three tips for making a mindset shift that leads to a business breakthrough:

Tip 1. Determine whether you’re actually ready to experience a business breakthrough … to get off the plateau, and take things to the next level.

If you’ve hit an external roadblock or plateau, for example, you can’t seem to push beyond a certain number of clients or income level, then chances are, you’ve hit an inner block, too.

An inner block is like a psychological wall that stops you from taking the action that will move you past a certain point.

It may be fear-related: fear of success, fear of failure, fear of not having enough, fear of getting out there and being seen, etc. Or it may be a belief or set of beliefs related to your feelings about success: for instance, successful people are jerks, rich people are arrogant.

Even if you’ve been successful up to this point, as you stretch your limits and set new goals for yourself, new blocks will come up.

So how do you know if you’re experiencing a block?

If you haven’t done any self-development work, you probably do have a block or two. We all do—many of us have experiences as children or even young adults that instill these fears or belief systems deep within us.

Here’s a quick and easy exercise for exploring your own plateau-causing fears and belief systems:

Grab a pen and a piece of paper, and draw a line down the middle, forming two columns. In the first column, write down all the reasons you want to break through the plateau. In the second, write down all the reasons you don’t want to break through or all the ways those blocks are serving you. (Yes, some stuff will come to the surface for that second column if you take this exercise seriously!)

The items you write down in the second column will give you an idea as to which fears or belief systems you need to work through to move past this plateau.

Take some time to think about the emotions associated with the items in the second column.

Next, start moving the energy out of these emotions.

I’m going to share one powerful exercise for doing so here, and you can read about several more in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul.

Breathing is one of the most powerful exercises for releasing fear-based emotions. Yes, I used to roll my eyes at the “stop and breathe” advice, but now it’s become my go-to tool for getting past fear in many different situations.

The trick: you must feel your feelings.

When uncomfortable thoughts come up, just stop.

Rather than going with your first reaction and changing the subject, mentally, or calling a friend to talk about these feelings, stop everything.

Close your eyes and breathe into the feelings associated with the thoughts.

Maybe you feel emotions in your gut, like I do. Or maybe you feel them in your chest. Focus on that area and breathe into it. This takes practice! But I promise it will help you move past the blocks that are stopping you from reaching that next level.

Tip 2. Determine what you need to do to grow.

You’ve undoubtedly heard this analogy before, and that’s because it’s a good one. If you were planning to leave your house and drive to another city in another state—somewhere you’d never been—you’d need to get directions, right?

These days, most of us just type our destination’s address into our smartphone and hit “Get Directions.”

Then an app, like Google Maps, for example, gives us turn-by-turn directions.

Now let’s apply this analogy to your business.

If you’ve hit a plateau, then your desired destination if you want to have a business breakthrough is the Next Level, right? Well, do you know what you need to do to get to the Next Level? Which turns you need to make?

In our analogy, the “directions” would be the specific business strategies you’d use. “Turn left” may equate to, “Launch a new product.”

So how does this tie into mindset?

It’s all about preparation and planning. If you are attempting to reach a goal without a plan, then you’re not in the right mental space to get there. It’s like setting out for a destination to which you’ve never been without getting directions first.

Here’s an exercise you can use to figure out what you need to do to have a business breakthrough:

First, determine what the “Next Level” means to you.

Does it mean earning a certain amount of income? Does it mean landing a certain number of clients, or working a certain number of days each week or month?

Once you’re clear on that, consider the strategies that will get you there.

For example, if your goal is to get more clients, you may need a new lead generation system. If your goal is to earn more money and have more free time, creating a home study program may be a good avenue for reaching that goal.

Then, create a written plan with daily, weekly, monthly, and even yearly steps for reaching your goal.

Tip 3. Stick with it. Push yourself just a bit further, past that tipping point.

If you feel like you’re on the brink of something big, then you just might be!

You may not be experiencing a mental block … you may be just one final push from having that business breakthrough and reaching the Next Level.

If you know you’re doing what you need to do, and you haven’t yet broken through your plateau, then don’t give up!

This advice may be a bit frustrating, because as a goal-driven entrepreneur, you likely feel like if you could just take action, just push this through, you could get there.

And this is where mindset comes in: when you’re taking all the right actions, and you have all the right pieces in place, then sometimes you just have to open yourself to receive.

So, are you ready to break through a plateau?

Follow the advice above, and you’ll be on the right track.

If this topic resonated with you, you may be interested in my book, Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul. It’s available at most online retailers, and you can get your own copy here.

[Video] Flip It! I’m Spiritual: Doesn’t that Mean I Don’t Need Money?

[Video] Flip It! I’m Spiritual: Doesn’t that Mean I Don’t Need Money?

I’m going to let you in on a little secret. When you decide to become an entrepreneur, all your issues around money will come flooding to the surface. And, as an FYI, there are a lot of them … ESPECIALLY if you consider yourself spiritual.

It’s my belief that a lot of entrepreneurs get derailed because of their relationship with money, so one of the things I want to do with Flip It! is dig into the different ways money blocks and challenges can show up.

And today, we’re starting with spiritual entrepreneurs.

It actually doesn’t matter if you consider yourself a spiritual entrepreneur or just spiritual — chances are it’s important to you to have a business that will not only help people but will make a difference in the world.

Now, there’s nothing wrong with wanting to make a big difference and leave the world in better shape than you found it, but if you find yourself getting tripped up by money, then there’s a problem

Maybe you feel like it’s somehow selfish of you to take money while doing good. If you were truly doing good, you wouldn’t be getting paid, right? It should be available for everyone! And you certainly wouldn’t want to focus on it, right? Because rich people are greedy and evil … well, maybe not evil but certainly not spiritual.

And you certainly don’t want to be a greedy rich person.

Or maybe you feel like you’ve evolved beyond wanting money — you feel like making money is something other people who aren’t as evolved as you are, and if you focus on making money, then you really aren’t all that evolved either.

(Like I said … it’s truly amazing how many money issues we have.)

Now, it IS possible to be both spiritual AND financially successful, and it all starts with your mindset. Take a moment to watch this week’s episode where I unpack these issues:

 

(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Money and Mindset” book — you can check it out here.

3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy

3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy

If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you’re not in a love-based mindset, you’re going to have a difficult time writing great love-based copy?

Here’s why: any fear-based emotions you experience around your business and/or your marketing will shine through in your marketing and messaging, both in terms of how you feel about it, and how your customers perceive it.

For example, if you feel like marketing is slimy or arm-twisty, that will not only hold you back from writing promotional copy but also getting it out there. And if you’re experiencing marketing resistance, you may unknowingly sabotage your own efforts.

Here’s a quick recap of the difference between traditional, fear-based marketing, and love-based marketing:

Fear-based marketing often uses fear-based emotions like guilt, shame, or scarcity to get people to buy.

For example, a dentist might use fear-based marketing like this: “If you don’t come into the dentist this week, you’ll probably lose all your teeth.”

On the other hand, love-based marketing triggers love-based emotions like hope and abundance.

For example, a dentist might use love-based marketing like this: “My staff members and I have specialized in providing the best possible dental care in a stress-free environment – we keep your gums and teeth healthy for as long as you need them!”

You’ll feel good about it, your prospects will feel good about it, and your business will thrive.

That being said, here are 3 reasons mindset is crucial to writing love-based copy:

  1. It helps you feel good about what you write.

If you’re like so many of my clients, you just don’t like writing marketing copy. You feel like you’re twisting people’s arms, or being slimy somehow. But it doesn’t have to be this way.

When you write copy from a love-based mindset, you realize that you’re simply providing your potential clients or customers with a choice about whether to work with you, to experience the solution you provide.

You let them know you understand the pain they’re in, you present your product or services as the solution, and you step back and let them make that choice.

No arm twisting required.

  1. It helps you get past marketing resistance.

Marketing can be a huge trigger, because it brings up so many fear-based emotions.

Fear of failure, fear of success, fear of not earning money, not having time to spend with your family and friends, fear of “putting yourself out there,” of “owning your value,” of “selling yourself.”

Whew!

When you’re coming from a love-based mindset, though, you’re not thinking about all that “scary” stuff.

You’re thinking about how to best let your prospects know that you’re available as the solution to overcome their pain points or problems.

You’re feeling confident that your love-based copy will inspire just the right people to work with you, at precisely the right time. With this confidence comes the ability to recognize and move past marketing resistance that often results from fear-based emotions.

  1. It gives your prospects the space to make a choice, which feels so much better than pursuing them.

Love-based marketing copy is so effective when you’re writing it from a love-based mindset. Why?

Because your prospects see you as a loving individual who cares about the transformation they’re preparing to make!

Even if they don’t ultimately decide to buy from you, they’ll have seen that there’s the potential for transformation, and that they can choose a better way. They can choose to move beyond their pain. Even if they don’t do it by working with you, it’s possible that you’ve offered them a new vision for the future!

And how great is that?

If this resonates with you, you may enjoy reading the first book in my Love-Based Copywriting series, Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites. It’s available in both print and most eBook formats, and you can get it here.

A New, Love-Based Approach to the Product Launch: 5 Reasons Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales

A New, Love-Based Approach to the Product Launch: 5 Reasons Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales

The product launch: it’s a great way for a conscious, mission-driven spiritual entrepreneur to build both the buzz and her biz, when done right. But did you know that a product launch can also pay off in other ways too?

In other words, a “successful” product launch can mean many positive things for your business, AND for you, that have nothing to do with the number of sales you make during the launch.

Most entrepreneurs focus on money when they’re planning a product launch. They’re thinking about how many sales they’ll make. They’re seeing dollar signs, sales funnels, and expansion.

And yes, those are wonderful reasons to do a product launch.

However, that intense focus on product launch sales can also cause a tremendous amount of stress. I’ve helped guide hundreds of launches, and in the vast majority of cases, I’ve also taken on the role as “launch therapist.” (Yes, even the big “gurus” are not immune to launch pressure — in fact, I would argue in some cases they feel even more pressure: because they are so big and visible, word definitely gets out if they flop.)

Along with all the usual nasty health issues that we’ve come to expect when we’re under stress (lack of sleep, getting sick, headaches, etc.), what’s not talked about is how we also can slip into fear-based marketing if we’re not careful.

Even the most well-intentioned entrepreneur can find herself or himself using fear-based marketing tactics when an important launch suddenly goes sideways. It’s completely understandable and normal.

The problem is, if you are an entrepreneur who typically uses love to market yourself, slipping into fear can cause confusion in the marketplace. This can lead to your launch (and other marketing efforts) being less effective.

That’s why today I’d like to invite you to consider another perspective — how to view the product launch through a love-based lens.

Not only is this a great way to shift your mindset, but it can also help you take some of the pressure off. And yes, it’s very possible to have a super-successful product launch without a bunch of sales.

Check out these five non-sales, love-based reasons to do a product launch:

  1. You get out in front of your ideal clients: the people who really need you. It’s all about visibility. Even a small product launch can build buzz, and get people talking about you. This can build name and brand recognition, which is key – not only to growing a business, but also to letting your ideal clients know you’re out there, ready to help them solve their problems.
  2. Your ideal clients see you as an expert (because you are!). When you release free content during a product launch, you’re able to allow people to experience how knowledgeable you are. You’re giving them a taste of the transformation you can provide, and they’ll begin viewing you as an expert.
  3. You attract more of your ideal clients, which means you can share your message with a greater number of people. Offering free content is an awesome way to build your list. A growing, responsive list is key to building your business, and it’s also critical to building the relationships that allow you to share your gifts!
  4. You build momentum. Product launches take an enormous amount of energy to get off the ground. The laws of physics say that energy is neither created nor destroyed – it’s just transformed. So when you build momentum in creating and launching your product, that energy transforms into momentum for your business. So even post-launch, your prospects are still “talking” about you and are more open to receiving your message.
  5. You’re able to create a bigger impact than ever. The increased visibility and credibility from your launch also increases their interest in YOU. So even if they weren’t interested in the specific product you were launching, they may be interested in other products and services you offer. This means you’re able to help a greater number of people in a greater number of ways – making a bigger impact than ever before.

Here’s where this gets even better …

You’ll be reaching tons of people, spreading your message, and sharing your gift.  With this love-based mindset, you’ll be able to relax, enjoy your product launch, and view “success” in a whole new light – one that doesn’t focus on just the money.

If this resonates with you, you may like to take the teachings deeper with my book, “Love-Based Online Marketing: Campaigns to Grow a Business You Love AND That Loves You Back.” It’s available here.

Making Your Impact with LOVE: 3 Keys to Success Through Love-Based Marketing

Making Your Impact with LOVE: 3 Keys to Success Through Love-Based Marketing

If you’re a conscious, mission-driven, spiritual entrepreneur, it’s likely important to you to want to make an impact. (Right?)

Well, one of the best ways to do that is to create a system for building your business, so you can reach more people.

“Wait,” you might be saying. “A system sounds so … systematic! I’m a conscious entrepreneur. I want to grow my business in a way that feels good.”

I hear you. And I’d like to make an introduction:

Meet Love-Based Online Marketing.

And it allows you to do so in a way that feels good to both you AND your ideal prospects.

What does this mean, exactly?

It means that as a mission-driven, spiritual entrepreneur, you can reach the people you’re meant to serve, effectively. You can also do it in a way that both aligns with your values and makes an impact in the world.

Oh, and I almost forgot — you can watch your business grow, too!

To help you get started as quickly as possible with Love-Based Online Marketing, I’m sharing three keys to begin building online systems you actually enjoy, and that attract, invite, and inspire your ideal clients to work with you so you can make the impact in the world you long to make.

Key 1. Fall in Love with Your Marketing.

You think you dislike marketing, right? Hear me out – I promise you, loving your marketing is possible.

And it’s beneficial, too. When you love your marketing, it shows. Your prospects can sense that you’re passionate about your business and the transformation you provide, and they’re more attracted to you and inspired by you!

Not to mention, the more you love your marketing, the more you’ll actually market yourself, and the more you market yourself, the bigger impact you’ll make in the world.

Now, you might be wondering HOW you come to love your marketing, if you don’t feel all that warm and fuzzy about it right now.

Let’s talk about your mindset.

Why don’t you like it?

Maybe you feel like you aren’t good at it, or it requires so many things you should be doing (and you don’t like doing those things).

Or, maybe you take it seriously. VERY seriously.

You’re struggling with cash flow, and therefore, marketing feels like business life-or-death.

But what if you could shift your mindset around these reasons for disliking marketing?

Try thinking about this:

There are countless marketing tactics. Out of all of them, I’ll bet there’s one or more that you could come to enjoy or maybe even (gasp!) love.

Here’s a partial list, and rest assured that even if you don’t see something here that resonates with you, there are TONS of other tactics (which I outline in my “Love-Based Online Marketing” book):

  • Coaching (yes there’s a way to use your love of coaching in your marketing)
  • Speaking in person or virtually
  • Being interviewed in person or virtually (like for a summit or podcast)
  • Writing articles, blog posts, or emails
  • Being on TV or radio

Once you determine which is best suited to you and your personality, you can begin to build love-based marketing campaigns around it.

You’ll feel great while you’re doing the marketing, and as I mentioned above, your prospects will naturally feel attracted to you and your business.

Key 2. Dissolve Any Resistance You Have to Marketing.

As you know, I’m all about love-based marketing. I believe in using love-based emotions (like hope) to sell your products and services.

For so many people, including conscious, spiritual entrepreneurs, marketing can be a huge trigger, because it brings up so many different fears, including:

  • Fear of being seen
  • Fear of failure
  • Fear of using up your “free” time
  • Fear of using up all your money
  • Fear of selling yourself

Take a moment to think about which fears marketing brings up for you.

Marketing resistance can be sneaky, and at first look, it may seem like you’re afraid of one thing when you’re actually afraid of another. Try this exercise to determine your “real” fears.

Exercise – Part One

Go ahead: grab a pen and a piece of paper and write down any marketing-related frustrations and dislikes.

Maybe you feel like you don’t have time for marketing. Or maybe you feel like you’re just terrible at it.

Once you have a list of several dislikes or frustrations, take this exercise deeper.

If you feel like you don’t have time, ask yourself why. Why haven’t you made time for marketing? Is it because you’ve always thought marketing was sleazy? Remind yourself that you’re selling a product or service that has the potential to transform people’s lives—that you’re offering your product or service because you want to change the world!

Exercise – Part Two

Consider this mindset shift:

When it comes right down to it, love-based marketing creates the space for someone to make a choice about whether to work with you and experience a transformation, or to not work with you, and not experience a transformation.

When you think about it this way, doesn’t marketing produce less resistance?

Key 3. Come from a Place of Love.

In broad terms, traditional marketing copy uses fear-based emotions to get people to buy. That’s why it can sometimes feel a bit arm-twisty.

But you don’t have to use these emotions.

You can use love-based emotions like hope, joy, and, of course, love, to market your products and services.

As I mentioned earlier, love-based marketing copy gives ideal prospects the space to make a choice. They’re choosing between transformation and the status quo. They’re choosing whether to work with you or not.

In your marketing, you can touch on their pain and present your product or service as the solution. Paint a picture of how different their life can be… and then stand back and let them make the choice about whether to experience it.

When you do, you can rest easy that your marketing feels good to you and to your prospects, and that it works!

You’ll begin to build your business by attracting, inviting, and inspiring people to say “yes” to their own transformations rather than by twisting their arms to get them to buy from you.

And the best part? The more people who say “yes” to working with you, the bigger an impact you’ll be making in the world.

If this resonates with you, you may like to take the teachings deeper with my book, “Love-Based Online Marketing: Campaigns to Grow a Business You Love AND That Loves You Back.” It’s available here.