Years ago, when I was studying the craft of writing fiction, I ran across a book that talked about how story was the "sugarcoating" to make the "medicine go down.” The example the author used was fairy tales, which he claimed were old-fashioned morality lessons (the medicine) wrapped in story (the sugarcoating). People would want to read the fairy tales, and when they did, … [Read more...] about How to Add Magic to Your Marketing with the Power of Story
Love-Based Copywriting
Hiring the Right Copywriter for You: Best Practices
One of the many team members entrepreneurs and business owners can't wait to hire is a copywriter. And it makes sense. The amount of writing needed can feel overwhelming, especially if you do a lot of online marketing. There always seems to be another email or blog post or video script to write. Even if you like to write, it likely can feel daunting at times. And, if you … [Read more...] about Hiring the Right Copywriter for You: Best Practices
The Future of Copywriting: 5 Copywriting Trends to Watch For
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
Creative Copy on Thriving Launch Podcast
I recently had the pleasure of being interviewed on the Thriving Launch Podcast. You can check out my interview below, that includes some really juicy tips on writing love-based copy. Want more love-based copy? Check out the books that started it all: Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites Love-Based … [Read more...] about Creative Copy on Thriving Launch Podcast
3 Hard Truths About Building Your Online Influence
There's no better way to grow your business online than by growing your influence. When you've built a strong online influence, it likely looks like you have a large online community who follows you. For instance, maybe you have a big email list or lots of Facebook followers or a popular blog or podcast or Youtube channel. (Or a combination of the above.) And, of course … [Read more...] about 3 Hard Truths About Building Your Online Influence
[Video] Flip It! That Long Copy Sales Letter Doesn’t Actually Work, Does It?
First off, what exactly is a long copy sales letter? Those are those web site pages where you scroll down and down for like forever trying to find the price and asking yourself "who reads these things anyway?" Yeah. Those are the ones. The short answer is yes, those long copy sales letter do in fact, make sales, even if you personally find them annoying. And there are … [Read more...] about [Video] Flip It! That Long Copy Sales Letter Doesn’t Actually Work, Does It?
What the Food Network Can Teach You About Marketing Your Business
First, a confession. Yes, I'm into food porn. No, I can't cook (I’m not very good at it, nor do I enjoy it at all), but for some reason, I really enjoy watching other people cook. I especially love the cooking competition shows (probably my love of sports kicking in here). One of the shows I watch from time to time is Chopped. If you haven't seen it, four chefs compete to … [Read more...] about What the Food Network Can Teach You About Marketing Your Business
Email Writing Tips for Effective Emails, Part 2
Note: This is the second post in a two-post series, where I'm sharing my favorite email writing tips that convert prospects into buyers or leads into customers. For Part 1, go here. By now, you know it's important to use email to connect with your potential buyers on a personal, authentic level. When you do that effectively, your emails convert: readers take the actions you … [Read more...] about Email Writing Tips for Effective Emails, Part 2
Tips for Writing an Effective Email, Part 1
Note: This is the first post in a two-post series, where I'm sharing my favorite strategies for writing an effective email that convert prospects into buyers or leads into customers. In today's world—the world of building businesses online—most entrepreneurs understand that building an email list is extremely important. An email list is one of the best ways to build your … [Read more...] about Tips for Writing an Effective Email, Part 1
Want More Clients? Here’s My Love-Based Getting Clients Checklist
Is there a secret "magical" button to getting clients? I get this question a lot. And it makes sense -- getting clients is the lifeblood for all businesses. But how do you do it? Of course, there are a ton of answers. But because you're here, I suspect you're looking for proven ways to get new ideal clients in a love-based way … using methods that feel good to you and the … [Read more...] about Want More Clients? Here’s My Love-Based Getting Clients Checklist