If you consider yourself a conscious, heart-centered, mission-driven, spiritual entrepreneur, you may have been horrified when you first learned the basics of traditional copy, marketing, and sales. There was NO WAY you wanted to use tactics and strategies that felt so hype-y and sales-y and inauthentic in your marketing. Right? But, what were the alternatives? Not using … [Read more...] about Sell More with Love: Why Fear-Based Marketing Works
Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came to be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, … [Read more...] about But Does Love-Based Copywriting Work?
Years ago, when I was studying the craft of writing fiction, I ran across a book that talked about how story was the "sugarcoating" to make the "medicine go down.” The example the author used was fairy tales, which he claimed were old-fashioned morality lessons (the medicine) wrapped in story (the sugarcoating). People would want to read the fairy tales, and when they did, … [Read more...] about How to Add Magic to Your Marketing with the Power of Story
One of the many team members entrepreneurs and business owners can't wait to hire is a copywriter. And it makes sense. The amount of writing needed can feel overwhelming, especially if you do a lot of online marketing. There always seems to be another email or blog post or video script to write. Even if you like to write, it likely can feel daunting at times. And, if you … [Read more...] about Hiring the Right Copywriter for You: Best Practices
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
I recently had the pleasure of being interviewed on the Thriving Launch Podcast. You can check out my interview below, that includes some really juicy tips on writing love-based copy. Want more love-based copy? Check out the books that started it all: Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites Love-Based … [Read more...] about Creative Copy on Thriving Launch Podcast
First off, what exactly is a long copy sales letter? Those are those web site pages where you scroll down and down for like forever trying to find the price and asking yourself "who reads these things anyway?" Yeah. Those are the ones. The short answer is yes, those long copy sales letter do in fact, make sales, even if you personally find them annoying. And there are … [Read more...] about [Video] Flip It! That Long Copy Sales Letter Doesn’t Actually Work, Does It?
First, a confession. Yes, I'm into food porn. No, I can't cook (I’m not very good at it, nor do I enjoy it at all), but for some reason, I really enjoy watching other people cook. I especially love the cooking competition shows (probably my love of sports kicking in here). One of the shows I watch from time to time is Chopped. If you haven't seen it, four chefs compete to … [Read more...] about What the Food Network Can Teach You About Marketing Your Business
Note: This is the second post in a two-post series, where I'm sharing my favorite email writing tips that convert prospects into buyers or leads into customers. For Part 1, go here. By now, you know it's important to use email to connect with your potential buyers on a personal, authentic level. When you do that effectively, your emails convert: readers take the actions you … [Read more...] about Email Writing Tips for Effective Emails, Part 2