Here's a little truth about success. If you want to succeed, especially as a business owner or entrepreneur, you have got to be creative. It's not enough to just master the current "hot" marketing tactic. The industry is changing so rapidly that the smart money is on what Stephen Covey called "sharpening the saw" or taking care of YOU. Your creativity, your knowledge, … [Read more...] about Quiz: Are You Creative?
If you're like so many conscious/heart-centered entrepreneurs, a lot of traditional direct response copywriting probably makes you pretty uncomfortable. (And just to be clear—copywriting is writing promotional materials—it has nothing to do with protecting your intellectual property. Direct response copywriting is copy that persuades people to take some sort of action. … [Read more...] about 3 Simple Steps to Writing Copy That Connects and Converts (AND Feels Good)
As a professional writer (copywriter, blogger, fiction and nonfiction book author), not only do I write a lot, but I also read a lot. In addition, I'm also committed to me becoming a better writer, so I'm constantly looking for ways I can up my game. One of the things I've noticed that sets the good/great writers apart from the “so-so” writers is rhythm—how the writing … [Read more...] about Becoming a Better Writer: 3 Tips for Improving Your Writing Rhythm
If you want to sell more in your business, you might want to start by improving your persuasion. And, the key to successful persuasion is to tap into people's emotions. That's the secret to getting people to take action—you tap into their emotions. It doesn't matter if you're persuading a potential buyer to invest in your offerings or your kids to go to bed at a decent … [Read more...] about How to Persuade Using Love Versus Fear
As the owner of a professional copywriting company, the two biggest questions I get are: "Will the copy sound like me?" and "Do you have any writing tips to make my writing sound like me?" And, I get it. Making sure the words you're using to market and sell yourself reflect your personality is a huge deal. But … what if you don't feel like your personality IS reflected in … [Read more...] about 3 Writing Tips to Add Your Personality to Your Writing
One of the biggest issues I see that affect an entrepreneurs' success is when they're making an offer, they end up making what I call a "mushy" offer. What is a mushy offer? It's an offer that really doesn't mean anything. It's vague or too broad or sounds like every other offer out there … which means it doesn't stand out and and speak to your ideal prospects. My … [Read more...] about [Making an Offer] Are You Making “Mushy” Offers?
Let's start from the very beginning with the definition of an opt-in page. An opt in page is a page that, in exchange for a person’s contact information (typically an email address), gives access to some sort of gift or freebie. Why would you give something away for free? To build your subscriber email list—because having a list of ideal prospects you can email anytime … [Read more...] about [Infographic] 3 Keys for Crafting A Hot Opt-in Page That Converts
I'm sure you've heard this a million times already, but the key to your business success is building an subscriber email list. BUT, not just any old list of emails. This should be a list of your ideal prospects, who have given you permission to contact them, and who are (ideally) actively reading and responding to your emails. Ah, now it's just gotten a little … [Read more...] about [Infographic] 5 Steps to Creating a Responsive Subscriber Email List
If you consider yourself a conscious, heart-centered, mission-driven, spiritual entrepreneur, you may have been horrified when you first learned the basics of traditional copy, marketing, and sales. There was NO WAY you wanted to use tactics and strategies that felt so hype-y and sales-y and inauthentic in your marketing. Right? But, what were the alternatives? Not using … [Read more...] about Sell More with Love: Why Fear-Based Marketing Works
Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came to be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, … [Read more...] about But Does Love-Based Copywriting Work?