There's no better way to grow your business online than by growing your influence. When you've built a strong online influence, it likely looks like you have a large online community who follows you. For instance, maybe you have a big email list or lots of Facebook followers or a popular blog or podcast or Youtube channel. (Or a combination of the above.) And, of course … [Read more...] about 3 Hard Truths About Building Your Online Influence
First off, what exactly is a long copy sales letter? Those are those web site pages where you scroll down and down for like forever trying to find the price and asking yourself "who reads these things anyway?" Yeah. Those are the ones. The short answer is yes, those long copy sales letter do in fact, make sales, even if you personally find them annoying. And there are … [Read more...] about [Video] Flip It! That Long Copy Sales Letter Doesn’t Actually Work, Does It?
First, a confession. Yes, I'm into food porn. No, I can't cook (I’m not very good at it, nor do I enjoy it at all), but for some reason, I really enjoy watching other people cook. I especially love the cooking competition shows (probably my love of sports kicking in here). One of the shows I watch from time to time is Chopped. If you haven't seen it, four chefs compete to … [Read more...] about What the Food Network Can Teach You About Marketing Your Business
Note: This is the second post in a two-post series, where I'm sharing my favorite email writing tips that convert prospects into buyers or leads into customers. For Part 1, go here. By now, you know it's important to use email to connect with your potential buyers on a personal, authentic level. When you do that effectively, your emails convert: readers take the actions you … [Read more...] about Email Writing Tips for Effective Emails, Part 2
Note: This is the first post in a two-post series, where I'm sharing my favorite strategies for writing an effective email that convert prospects into buyers or leads into customers. In today's world—the world of building businesses online—most entrepreneurs understand that building an email list is extremely important. An email list is one of the best ways to build your … [Read more...] about Tips for Writing an Effective Email, Part 1
Is there a secret "magical" button to getting clients? I get this question a lot. And it makes sense -- getting clients is the lifeblood for all businesses. But how do you do it? Of course, there are a ton of answers. But because you're here, I suspect you're looking for proven ways to get new ideal clients in a love-based way … using methods that feel good to you and the … [Read more...] about Want More Clients? Here’s My Love-Based Getting Clients Checklist
Ever since 2014, when God/Universe downloaded the entire love-based copy philosophy into me, I've realized that one of my missions in life is to spread the word that you have a choice. You don't have to use traditional, fear-based methods to promote and grow your business -- you CAN choose love instead. But, I also realized I needed to do more than simply educate people … [Read more...] about [Revamped] Why Isn’t My Website Making Me Any Money?
I realized I needed to write "Love-Based Online Marketing" when I was promoting the first book in my "Love-Based Business" series. You see, if you truly want to have a love-based business (which is a business built on a foundation of love-based emotions rather than fear-based emotions -- you can learn more about the philosophy here) every part of your business needs to … [Read more...] about [Video] The Story Behind the Story: “Love-Based Online Marketing” book
I'm going to start by making a bold statement about the mighty bullet point: In addition to being benefit-rich, as I mentioned in The Bullet Point: The Holy Grail of Copywriting, if you want to inspire your ideal client to buy, your bullet point should come from a place of love, rather than fear. As you know, it’s my mission to give heart-centered and conscious … [Read more...] about The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action