A few years back, there was what I call a “launch business phenomenon” (for lack of a better term) in the Internet Marketing/Information Product Industry. In a nutshell, these were "businesses" that relied on the product launch for their main source of income. These entrepreneurs would do 1-2 product launches a year, make 7-figures, and spend the rest of the year delivering … [Read more...] about [Video] Flip It! Are You Building a Business Or Are You Just Making Money?
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[Video] Flip It! How Do You Pick Yourself Up After You Fail?
Let me start by busting a myth: If you're successful at anything, you've also experienced a fail or two. And, likely, a lot more than one or two. I'm not sure it's possible to BE successful without also experiencing failure. Because, if you're not out there and trying new things and testing out new ideas and concepts while knowing you may fail, it's difficult to BE a … [Read more...] about [Video] Flip It! How Do You Pick Yourself Up After You Fail?
My Big Marketing Campaign Success Story
In the fall of 2016, I came to a realization. The main marketing campaign I had been focusing on for much of my entrepreneurial life wasn't working the way I had intended. This wasn't a big surprise. For years, I had been watching the trends in the information Marketing/Internet Marketing industries and I could see we were headed for a reckoning. And I had a feeling the … [Read more...] about My Big Marketing Campaign Success Story
[Video] Flip It! Is Who You Are Getting In the Way of Your Big Dream?
It may not be your fault you haven't accomplished your big dream. The problem may be who you believe you are. Let me explain. You may have heard the famous saying, often attributed to Henry Ford, Whether You Believe You Can Do a Thing or Not, You Are Right. I would take that a step further and say who you BELIEVE you are, determines what you can do or can't … [Read more...] about [Video] Flip It! Is Who You Are Getting In the Way of Your Big Dream?
The Future of Copywriting: 5 Copywriting Trends to Watch For
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
The Future of Internet Marketing—5 Trends to Watch
Internet marketing has taken a beating these past couple of years. Strategies that used to work aren't working so well anymore. In my opinion, I think what we're seeing is the end of the using "new" as the primary marketing strategy. BUT just because we aren't relying solely on "new" doesn't mean Internet marketing is dead. Not by a long shot. What it DOES mean, … [Read more...] about The Future of Internet Marketing—5 Trends to Watch
What to Do When You Want to “Burn Down” (aka Quit) Your Business (Part 2)
If you're an entrepreneur for long enough, you'll likely feel like you want to quit every now and then. Or even consider burning down your business a time or two. That's normal. Pretty much every successful entrepreneur I know has fantasized about leaving his or her business, and running off to live in a grass hut on a beach somewhere. But, that doesn't mean you should … [Read more...] about What to Do When You Want to “Burn Down” (aka Quit) Your Business (Part 2)
Feel Like “Burning Down” Your Business? Read This. (Part 1)
Recently, a famous entrepreneur in the transformation industry apparently advised a room full of beginning and “wanna-be” entrepreneurs that one of the secrets to business success is to "burn it all down." I wasn't personally in the room, but even if it didn't happen precisely the way it was described to me, there are a few good teaching points I think are worth talking … [Read more...] about Feel Like “Burning Down” Your Business? Read This. (Part 1)
[Video] Flip It! I Can’t Sell Because I Hate Selling!
There's just no getting around it. If you want to be an entrepreneur and own your own business, you gotta sell something. Because if you're not selling something -- your time, your expertise, a product, a book, an opportunity, SOMETHING -- you're not making any money. And that kind of defeats the whole purpose of having a business. (Not only that, if you're not selling … [Read more...] about [Video] Flip It! I Can’t Sell Because I Hate Selling!
3 Hard Truths About Building Your Online Influence
There's no better way to grow your business online than by growing your influence. When you've built a strong online influence, it likely looks like you have a large online community who follows you. For instance, maybe you have a big email list or lots of Facebook followers or a popular blog or podcast or Youtube channel. (Or a combination of the above.) And, of course … [Read more...] about 3 Hard Truths About Building Your Online Influence