The elevator pitch. It's one of the most important marketing tools for entrepreneurs. It also is the one that strikes fear into their hearts. Why is it at once important and scary? Well, because it's a great way to explain what you do in a concise, intriguing way that could ultimately generate some business! That is, when it's done right. The good news is that you CAN … [Read more...] about Your Elevator Pitch: 4 Mistakes You May Be Making, and How to Turn Them Around
business success
[Video] Flip It! Are You Using the Wrong Marketing Strategy?
If you're not seeing the success you want to be seeing in your business, it's very possible it's because you're using the wrong marketing strategy . Let me explain: There are two types of marketing strategies -- long-term and short-term. Long-term strategies are designed to build your business over the long term. The benefit of using them is you can be reaping the … [Read more...] about [Video] Flip It! Are You Using the Wrong Marketing Strategy?
[Video] Flip It! Does Law of Attraction Actually Work?
You've undoubtedly heard of the Law of Attraction, which was made famous by the movie "The Secret." At its simplest level, it's a Universal Law, which says that we attract into our lives whatever we focus on. Some people make "vision boards," so they have a visual representation of the things they want to focus on. Other people set goals or intentions, and work toward them … [Read more...] about [Video] Flip It! Does Law of Attraction Actually Work?
[Video] Flip It! What Do I Do if I Hate Marketing?
Do you hate marketing? If you do, you're not alone. “Marketing" is one of those words that can strike so many feelings into the heart of any entrepreneur … and love is typically NOT one of them! Which words or phrases come to mind for you when you think about marketing? Marketing scares me. It makes me feel inauthentic. I don’t even know where to start. I … [Read more...] about [Video] Flip It! What Do I Do if I Hate Marketing?
Niche vs. Ideal Client – Which Is Better to Grow Your Business?
Niche and Ideal Client are buzzwords among business owners, right? And in many cases, they’re used interchangeably. But as I explained in a recent post, “3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business,” there’s a huge difference between niche and ideal client. The distinction is an important one, and … [Read more...] about Niche vs. Ideal Client – Which Is Better to Grow Your Business?
[Video] The Story Behind the Story: “Love-Based Online Marketing” book
I realized I needed to write "Love-Based Online Marketing" when I was promoting the first book in my "Love-Based Business" series. You see, if you truly want to have a love-based business (which is a business built on a foundation of love-based emotions rather than fear-based emotions -- you can learn more about the philosophy here) every part of your business needs to … [Read more...] about [Video] The Story Behind the Story: “Love-Based Online Marketing” book
[Video] Flip It! Do You Need to be Living Your Purpose?
Are You Living Your Purpose? Should You Be? If you spend any time on the Internet these days, you’ve probably noticed that finding and living your purpose is a hot topic. A quick Amazon search of “find your purpose” yields more than 4000 results, and the books listed on the first page boast tools readers can use to discover why they’re really here. How do you feel … [Read more...] about [Video] Flip It! Do You Need to be Living Your Purpose?
The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action
I'm going to start by making a bold statement about the mighty bullet point: In addition to being benefit-rich, as I mentioned in The Bullet Point: The Holy Grail of Copywriting, if you want to inspire your ideal client to buy, your bullet point should come from a place of love, rather than fear. As you know, it’s my mission to give heart-centered and conscious … [Read more...] about The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action
[Video] Flip It! Should You Fake It Until You Make It?
Is it smart to fake it until you make it? Or is it an old wives tale and can cause more problems than it solves? Let me start by sharing what happened on an episode of the show, "So You Think You Can Dance." (Stay with me, here. I promise this is applicable to you as a conscious entrepreneur. It's about mindset and success!) In case you don't know, "So You Think You … [Read more...] about [Video] Flip It! Should You Fake It Until You Make It?
3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy
If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you're not in a love-based mindset, you're going to have a difficult time writing great love-based copy? Here's why: any fear-based emotions you experience around your business and/or your marketing will shine through in … [Read more...] about 3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy