Let me explain: There are two types of marketing strategies — long-term and short-term.
Long-term strategies are designed to build your business over the long term. The benefit of using them is you can be reaping the benefits of what you built for a long time — months or even years — even if you stop using it. Examples of long-term strategies including blogging, SEO, podcasts, other types of content marketing and even list-building.
Another way of looking at a long-term marketing strategy is any strategy that focuses on building a community. You aren’t making an immediate sale, instead you’re focusing on building a solid, loyal community that will buy from you over and over again.
Hence the weakness of long-term strategies — there’s no focus on cash flow.
That’s why you need short-term strategies. Those are designed to make a sale right now. Product launches are short-term. So is any sort of sale.
All healthy businesses need both long-term and short-term strategies. The problem happens when you are either focusing exclusively on one marketing strategy or you’re focusing on the wrong strategy for your goals and where you’re at in your business right now.
For instance, if you’re focusing solely on long-term strategies when you really need cash now, you can be creating a lot of financial stress. However, over-focusing on short-term strategies can trade short-term profits for long-term disaster.
But, I’m getting ahead of myself. Watch and decide for yourself:
(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)