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[Video] Flip It! Are You Using the Wrong Marketing Strategy?

May 13, 2017 by Michele PW 5 Comments

If you’re not seeing the success you want to be seeing in your business, it’s very possible it’s because you’re using the wrong marketing strategy .

Let me explain: There are two types of marketing strategies — long-term and short-term.

Long-term strategies are designed to build your business over the long term. The benefit of using them is you can be reaping the benefits of what you built for a long time — months or even years — even if you stop using it. Examples of long-term strategies including blogging, SEO, podcasts, other types of content marketing and even list-building.

Another way of looking at a long-term marketing strategy is any strategy that focuses on building a community. You aren’t making an immediate sale, instead you’re focusing on building a solid, loyal community that will buy from you over and over again.

Hence the weakness of long-term strategies — there’s no focus on cash flow.

That’s why you need short-term strategies. Those are designed to make a sale right now. Product launches are short-term. So is any sort of sale.

All healthy businesses need both long-term and short-term strategies. The problem happens when you are either focusing exclusively on one marketing strategy or you’re focusing on the wrong strategy for your goals and where you’re at in your business right now.

For instance, if you’re focusing solely on long-term strategies when you really need cash now, you can be creating a lot of financial stress. However, over-focusing on short-term strategies can trade short-term profits for long-term disaster.

But, I’m getting ahead of myself. Watch and decide for yourself:

 

Are You Using the Wrong Marketing Strategy? You decide. #FlipIt

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(And if you’re wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)

If you liked this episode, you may also like my “Love-Based Online Marketing” book — you can check it out here.

Free Book! “How to Start a Business You Love AND that Loves You Back”

      

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Filed Under: Flip It! Web TV, Love-Based Marketing Tagged With: blog, building a community, business, business building, business marketing, business success, cash flow, content marketing, internet marketing, list building, long term marketing, long term marketing strategy, love-based business, make a sale, make sales, marketing, marketing activities, marketing advice, marketing campaign, marketing strategy, marketing tactics, perspective, podcast, product launch, SEO, short term marketing, short term marketing strategies, wrong marketing strategy

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  1. My Big 2017 Marketing Campaign Success Story - Love-Based Business says:
    February 18, 2018 at 9:31 AM

    […] that does NOT mean it’s your ONLY marketing strategy. Long-term marketing strategies are NOT designed to bring in money right now. They’re designed to attract a steady stream of warm ideal clients, customers, and buyers to […]

    Reply
  2. [Real World Analysis] Is It a Waste of Time to Build an Audience? - Love-Based Business says:
    April 3, 2018 at 6:22 AM

    […] In order to have a successful, profitable business, you need both long-term and short-term marketing… […]

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  3. [Real World Analysis] How a Business with 12 Million Followers Went Bankrupt - Love-Based Business says:
    April 8, 2018 at 7:13 AM

    […] In order to have a successful, profitable business, you need both long-term and short-term marketing… […]

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  4. Business Success Checklist: Create Your Own Profitable Business says:
    March 31, 2019 at 12:13 PM

    […] [Video] Flip It! Are You Using the Wrong Marketing Strategy? […]

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  5. My Big Marketing Campaign Success Story says:
    April 26, 2019 at 2:27 PM

    […] that does NOT mean it’s your ONLY marketing strategy. Long-term marketing strategies are NOT designed to bring in money right now. They’re designed to attract a steady stream of warm ideal clients, customers, and buyers to […]

    Reply

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