In 2016, I took a hard look at my blog, my business, and my industry, and I knew I had to make some new choices when it came to marketing and promoting my business. (I share my story in depth here.) Along with deciding a blog was still the way to go, I also decided my blog (which I now lovingly refer to as my "starter" blog) had so many issues, it seemed the best thing to do … [Read more...] about What I Learned from My Blog: 5 Mistakes I Made
business
[Video] Flip It! Why Becoming an Overnight Success May be the WORST Thing to Happen to You
I get it. I, too, have dreamed about becoming an overnight success. Still do, in fact. But, the older I've gotten, the more I've come to believe that NOT becoming an overnight success may be the best thing to happen to you. To illustrate, let me start with a story. Over twenty years ago, a freelance writer wrote a book called Simple Abundance. This book ended up … [Read more...] about [Video] Flip It! Why Becoming an Overnight Success May be the WORST Thing to Happen to You
My Big Marketing Campaign Success Story
In the fall of 2016, I came to a realization. The main marketing campaign I had been focusing on for much of my entrepreneurial life wasn't working the way I had intended. This wasn't a big surprise. For years, I had been watching the trends in the information Marketing/Internet Marketing industries and I could see we were headed for a reckoning. And I had a feeling the … [Read more...] about My Big Marketing Campaign Success Story
[Video] Flip It! Is Who You Are Getting In the Way of Your Big Dream?
It may not be your fault you haven't accomplished your big dream. The problem may be who you believe you are. Let me explain. You may have heard the famous saying, often attributed to Henry Ford, Whether You Believe You Can Do a Thing or Not, You Are Right. I would take that a step further and say who you BELIEVE you are, determines what you can do or can't … [Read more...] about [Video] Flip It! Is Who You Are Getting In the Way of Your Big Dream?
The Future of Copywriting: 5 Copywriting Trends to Watch For
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
[Video] Flip It! Why Aren’t My Goals Coming True?
Has this ever happened to you? You have a big goal. Maybe you want to start a business or grow a business. Maybe you want to hit a certain income goal. Or maybe you're finally ready to start writing your book. So, you start taking action toward that goals. But ... something funny happens. All these fears start coming up. What if I fail? What if I succeed? What if I … [Read more...] about [Video] Flip It! Why Aren’t My Goals Coming True?
The Future of Internet Marketing—5 Trends to Watch
Internet marketing has taken a beating these past couple of years. Strategies that used to work aren't working so well anymore. In my opinion, I think what we're seeing is the end of the using "new" as the primary marketing strategy. BUT just because we aren't relying solely on "new" doesn't mean Internet marketing is dead. Not by a long shot. What it DOES mean, … [Read more...] about The Future of Internet Marketing—5 Trends to Watch
[Video] Flip It! Are New Year Rituals a Waste of Time?
The first time I heard about New Year rituals (actually it was more of a year-end ritual because it took place over Winter Solstice) I was intrigued. But I also felt like it would be a waste of time. Could rituals, any ritual, but especially New Year rituals, help me make my goals come true? Well, as I had been spinning my wheels for years and never getting any … [Read more...] about [Video] Flip It! Are New Year Rituals a Waste of Time?
Product Launch Secrets: Are Product Launches Dead?
Yes, the product launch is dead. No, it isn't. It depends. (Way to be decisive Michele!) Before I dig in, I want to start by defining “product launch.” Product launches aren't new. Businesses have been crafting campaigns to launch a new product or program or service for as long as they've been creating new offerings. Turning the unveiling of a new product into an … [Read more...] about Product Launch Secrets: Are Product Launches Dead?
7 HOT Predictions for Business Success
Along with creating new goals and resolutions, it's also that time of year to dust off the crystal ball (aka an angel snow globe in my case) and make some predictions for the New Year, especially around the hot topic of business success. And, I'm not going to sugar coat it; 2017 was a little rough, and it could get rougher. BUT, as always, there is opportunity as well, … [Read more...] about 7 HOT Predictions for Business Success