Recently, I was at an event half-listening to a speaker give his speak-to-sell talk about his favorite marketing tactic, when I heard him say something that jolted me out of my daze (I’m paraphrasing, here): "I'm going to show you why speaking is the only marketing tactic you need to build your business." Why did this jump out at me? Well, not because it isn’t true (or at … [Read more...] about Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You
successful business
[Video] Flip It! Is Who You Are Getting In the Way of Your Big Dream?
It may not be your fault you haven't accomplished your big dream. The problem may be who you believe you are. Let me explain. You may have heard the famous saying, often attributed to Henry Ford, Whether You Believe You Can Do a Thing or Not, You Are Right. I would take that a step further and say who you BELIEVE you are, determines what you can do or can't … [Read more...] about [Video] Flip It! Is Who You Are Getting In the Way of Your Big Dream?
The Future of Copywriting: 5 Copywriting Trends to Watch For
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
[Video] Flip It! Why Aren’t My Goals Coming True?
Has this ever happened to you? You have a big goal. Maybe you want to start a business or grow a business. Maybe you want to hit a certain income goal. Or maybe you're finally ready to start writing your book. So, you start taking action toward that goals. But ... something funny happens. All these fears start coming up. What if I fail? What if I succeed? What if I … [Read more...] about [Video] Flip It! Why Aren’t My Goals Coming True?
The Future of Internet Marketing—5 Trends to Watch
Internet marketing has taken a beating these past couple of years. Strategies that used to work aren't working so well anymore. In my opinion, I think what we're seeing is the end of the using "new" as the primary marketing strategy. BUT just because we aren't relying solely on "new" doesn't mean Internet marketing is dead. Not by a long shot. What it DOES mean, … [Read more...] about The Future of Internet Marketing—5 Trends to Watch
[Video] Flip It! Are New Year Rituals a Waste of Time?
The first time I heard about New Year rituals (actually it was more of a year-end ritual because it took place over Winter Solstice) I was intrigued. But I also felt like it would be a waste of time. Could rituals, any ritual, but especially New Year rituals, help me make my goals come true? Well, as I had been spinning my wheels for years and never getting any … [Read more...] about [Video] Flip It! Are New Year Rituals a Waste of Time?
Product Launch Secrets: Are Product Launches Dead?
Yes, the product launch is dead. No, it isn't. It depends. (Way to be decisive Michele!) Before I dig in, I want to start by defining “product launch.” Product launches aren't new. Businesses have been crafting campaigns to launch a new product or program or service for as long as they've been creating new offerings. Turning the unveiling of a new product into an … [Read more...] about Product Launch Secrets: Are Product Launches Dead?
7 HOT Predictions for Business Success
Along with creating new goals and resolutions, it's also that time of year to dust off the crystal ball (aka an angel snow globe in my case) and make some predictions for the New Year, especially around the hot topic of business success. And, I'm not going to sugar coat it; 2017 was a little rough, and it could get rougher. BUT, as always, there is opportunity as well, … [Read more...] about 7 HOT Predictions for Business Success
[Video] Flip It! Can Gratitude Help You Manifest Your Dreams?
If you've ever dabbled into Law of Attraction principles or other spiritual practices designed to help you grow your business and manifest your dreams, you've likely been encouraged to have a gratitude practice. And, if you're like a lot of entrepreneurs, including myself. you may find yourself rolling your eyes at this advice. It sounds too easy, doesn't it? Just come up … [Read more...] about [Video] Flip It! Can Gratitude Help You Manifest Your Dreams?
Supercharge Your Gratitude Practice and Grow Your Business Fast
How many times have we heard it? The secret to success is to have a gratitude practice — write down three or five or 10 things every day you're grateful for. Now, I'm not saying that's not a good thing to do. Any sort of practice that helps you focus on all the wonderful things you have versus what you don't have is a good thing. But, the problem with that gratitude … [Read more...] about Supercharge Your Gratitude Practice and Grow Your Business Fast