Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the "truth around building an audience" that drives me bonkers every time I see it, so I decided to share my analysis around why I think it's extremely misleading (and could even be dangerous to your financial and business health). In a nutshell, the ad … [Read more...] about [Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
Raise your hand if you think word of mouth advertising (aka word of mouth marketing) is what you should be striving for as an entrepreneur/business owner. It certainly feels like the most perfect form of marketing, doesn’t it? Your ideal clients, customers, and buyers just flow to you, without your having to make any effort at all, because your current happy clients are busy … [Read more...] about 3 Keys to Harnessing the Power of Word of Mouth Advertising (And 1 Bonus Tip to Help Skyrocket Your Results!)
How many of you are secretly looking for the website traffic button? I mean, all you have to do is take a quick view of your Facebook feed to see tons of ads from gurus promising to teach you where that that magic website traffic bullet is. It's Facebook ads! No, it's Instagram! Pinterest is the missing secret. Maybe you should post videos or do a podcast. No, … [Read more...] about [Video] Flip It! Where is the Magic Website Traffic Bullet?
If you're not seeing the success you want to be seeing in your business, it's very possible it's because you're using the wrong marketing strategy . Let me explain: There are two types of marketing strategies -- long-term and short-term. Long-term strategies are designed to build your business over the long term. The benefit of using them is you can be reaping the … [Read more...] about [Video] Flip It! Are You Using the Wrong Marketing Strategy?
Do you hate marketing? If you do, you're not alone. “Marketing" is one of those words that can strike so many feelings into the heart of any entrepreneur … and love is typically NOT one of them! Which words or phrases come to mind for you when you think about marketing? Marketing scares me. It makes me feel inauthentic. I don’t even know where to start. I … [Read more...] about [Video] Flip It! What Do I Do if I Hate Marketing?
I realized I needed to write "Love-Based Online Marketing" when I was promoting the first book in my "Love-Based Business" series. You see, if you truly want to have a love-based business (which is a business built on a foundation of love-based emotions rather than fear-based emotions -- you can learn more about the philosophy here) every part of your business needs to … [Read more...] about [Video] The Story Behind the Story: “Love-Based Online Marketing” book