Note: This is the first post in a two-post series, where I'm sharing my favorite strategies for writing an effective email that convert prospects into buyers or leads into customers. In today's world—the world of building businesses online—most entrepreneurs understand that building an email list is extremely important. An email list is one of the best ways to build your … [Read more...] about Tips for Writing an Effective Email, Part 1
Love-Based Marketing
Want More Clients? Here’s My Love-Based Getting Clients Checklist
Is there a secret "magical" button to getting clients? I get this question a lot. And it makes sense -- getting clients is the lifeblood for all businesses. But how do you do it? Of course, there are a ton of answers. But because you're here, I suspect you're looking for proven ways to get new ideal clients in a love-based way … using methods that feel good to you and the … [Read more...] about Want More Clients? Here’s My Love-Based Getting Clients Checklist
How to Craft a Compelling Message That Gets You Results
When it comes to marketing, do you ever feel invisible? As if no one is paying the slightest attention to your message? You're spending all of this time writing marketing copy, emails, social media posts, blog posts, and website posts and they're falling on deaf ears? No matter how hard you work, how much blood, sweat, and tears go into your writing, your ideal prospects … [Read more...] about How to Craft a Compelling Message That Gets You Results
[Video] Flip It! Where is the Magic Website Traffic Bullet?
How many of you are secretly looking for the website traffic button? I mean, all you have to do is take a quick view of your Facebook feed to see tons of ads from gurus promising to teach you where that that magic website traffic bullet is. It's Facebook ads! No, it's Instagram! Pinterest is the missing secret. Maybe you should post videos or do a podcast. No, … [Read more...] about [Video] Flip It! Where is the Magic Website Traffic Bullet?
[Video] Flip It! Should I Offer a Guarantee on My Products or Services?
I hear this question a lot, and what I've found most entrepreneurs are REALLY asking is: What if I offer a guarantee and people take advantage of me? They buy my product, go through it all, and then ask for their money back? So, let me start by saying I get it. And, your fears aren’t necessarily unfounded. There ARE people out there who do take advantage of money-back … [Read more...] about [Video] Flip It! Should I Offer a Guarantee on My Products or Services?
[Revamped] Why Isn’t My Website Making Me Any Money?
Ever since 2014, when God/Universe downloaded the entire love-based copy philosophy into me, I've realized that one of my missions in life is to spread the word that you have a choice. You don't have to use traditional, fear-based methods to promote and grow your business -- you CAN choose love instead. But, I also realized I needed to do more than simply educate people … [Read more...] about [Revamped] Why Isn’t My Website Making Me Any Money?
Your Elevator Pitch: 4 Mistakes You May Be Making, and How to Turn Them Around
The elevator pitch. It's one of the most important marketing tools for entrepreneurs. It also is the one that strikes fear into their hearts. Why is it at once important and scary? Well, because it's a great way to explain what you do in a concise, intriguing way that could ultimately generate some business! That is, when it's done right. The good news is that you CAN … [Read more...] about Your Elevator Pitch: 4 Mistakes You May Be Making, and How to Turn Them Around
[Video] Flip It! Are You Using the Wrong Marketing Strategy?
If you're not seeing the success you want to be seeing in your business, it's very possible it's because you're using the wrong marketing strategy . Let me explain: There are two types of marketing strategies -- long-term and short-term. Long-term strategies are designed to build your business over the long term. The benefit of using them is you can be reaping the … [Read more...] about [Video] Flip It! Are You Using the Wrong Marketing Strategy?
[Video] Flip It! What Do I Do if I Hate Marketing?
Do you hate marketing? If you do, you're not alone. “Marketing" is one of those words that can strike so many feelings into the heart of any entrepreneur … and love is typically NOT one of them! Which words or phrases come to mind for you when you think about marketing? Marketing scares me. It makes me feel inauthentic. I don’t even know where to start. I … [Read more...] about [Video] Flip It! What Do I Do if I Hate Marketing?
Niche vs. Ideal Client – Which Is Better to Grow Your Business?
Niche and Ideal Client are buzzwords among business owners, right? And in many cases, they’re used interchangeably. But as I explained in a recent post, “3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business,” there’s a huge difference between niche and ideal client. The distinction is an important one, and … [Read more...] about Niche vs. Ideal Client – Which Is Better to Grow Your Business?