If you have an online business or you’re looking to start an online business, you’ve likely been taught to build an email list — which is a list of emails belonging to your ideal clients — and market to them by sending out emails.
And, that’s a very solid business strategy. Email marketing has been proven to be one of the most effective way of marketing your business.
The problem is, it certainly seems like it’s a lot less effective than it once was. The number of people opening and clicking on emails seems to be going down all the time. And, while it used to be you could send an email out to your list and make some sales, now you may only hear crickets.
If that’s happened to you, it can feel really discouraging.
So, what gives? Is email marketing dead?
Take a moment to watch and decide for yourself.
(Wondering exactly how you can get everything you want simply by flipping your perspective? Check out the first episode here.)
If you liked this episode, you may also like my Love-Based Copy books: Love-Based Copywriting Method and Love-Based Copywriting System, both available on Amazon, Barnes and Noble, iTunes and other online retailers.