I'm sure you've heard this a million times already, but the key to your business success is building an subscriber email list. BUT, not just any old list of emails. This should be a list of your ideal prospects, who have given you permission to contact them, and who are (ideally) actively reading and responding to your emails. Ah, now it's just gotten a … [Read more...] about [Infographic] 5 Steps to Creating a Responsive Subscriber Email List
For years, the first thing I would do in the morning was read my email. Before coffee. (And trust me, I REALLY like my coffee.) Sometimes even before letting my dogs outside. It was bad. Now, at the time, I did have friends who encouraged me to stop that practice. Successful people don't start their day in their inbox, and as I constantly was saying I wanted to be more … [Read more...] about [Video] Flip It! Stop Checking Email First Thing in the Morning
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
Note: This is the second post in a two-post series, where I'm sharing my favorite email writing tips that convert prospects into buyers or leads into customers. For Part 1, go here. By now, you know it's important to use email to connect with your potential buyers on a personal, authentic level. When you do that effectively, your emails convert: readers take the actions you … [Read more...] about Email Writing Tips for Effective Emails, Part 2
Note: This is the first post in a two-post series, where I'm sharing my favorite strategies for writing an effective email that convert prospects into buyers or leads into customers. In today's world—the world of building businesses online—most entrepreneurs understand that building an email list is extremely important. An email list is one of the best ways to build your … [Read more...] about Tips for Writing an Effective Email, Part 1
Raise your hand if the first thing you do in the morning is check email. (Oh, come now. We're all friends here. It's okay -- you can raise your hand.) That was me a few years ago. Before I barely dragged myself out of bed I would check email -- never mind making coffee or even taking my dogs outside. (In fact, I sometimes hadn't even gone to the bathroom myself before I was … [Read more...] about 4 Reasons You Shouldn’t Check Email First Thing in the Morning (and 4 Things to Do, Instead)
If you have an online business or you're looking to start an online business, you've likely been taught to build an email list -- which is a list of emails belonging to your ideal clients -- and market to them by sending out emails. And, that's a very solid business strategy. Email marketing has been proven to be one of the most effective way of marketing your … [Read more...] about [Video] Flip It! Is Email Marketing Dead?