As the owner of a professional copywriting company, the two biggest questions I get are: "Will the copy sound like me?" and "Do you have any writing tips to make my writing sound like me?" And, I get it. Making sure the words you're using to market and sell yourself reflect your personality is a huge deal. But … what if you don't feel like your personality IS reflected in … [Read more...] about 3 Writing Tips to Add Your Personality to Your Writing
Archives for February 2019
[Making an Offer] Are You Making “Mushy” Offers?
One of the biggest issues I see that affect an entrepreneurs' success is when they're making an offer, they end up making what I call a "mushy" offer. What is a mushy offer? It's an offer that really doesn't mean anything. It's vague or too broad or sounds like every other offer out there … which means it doesn't stand out and and speak to your ideal prospects. My … [Read more...] about [Making an Offer] Are You Making “Mushy” Offers?