Have you ever seen the movie The Prestige? (Quick synopsis: After a tragic accident, two stage magicians engage in a battle to create the ultimate illusion while sacrificing everything they have to outwit each other.) In it, one of the main characters dissects the elements of a magic trick. First, you show the object that will be manipulated (i.e. the rabbit in a hat that … [Read more...] about What the Movie “The Prestige” Can Teach You About Copywriting
Archives for September 2019
Case Study: Low-Cost, Out-of-the-Box Marketing Ideas
Have you ever noticed how high school sports take on an even bigger importance in communities without big universities? That's what it's like where I live. But like everywhere else in the country, our high school sports teams are always looking for ways to make a few extra bucks. Enter the high school baseball sponsorship program. For a nominal fee (really nominal), … [Read more...] about Case Study: Low-Cost, Out-of-the-Box Marketing Ideas
Want Low Cost Ideas to Grow Your Business? Try Community Relations
Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically every business owner out there ends up doing it at one time or another. In a nutshell, community relations is involving your business in your community. For instance: • Your business donates money to nonprofit organizations. • You or your … [Read more...] about Want Low Cost Ideas to Grow Your Business? Try Community Relations