I’ve been knocking around the online industry for well over a decade, and none of the marketing mistakes I bring up in this post are new. But it IS important. So, I thought I’d create a handy little cheat sheet for you to use every time you’re feeling stuck. Fortunately (or unfortunately, depending on how you look at it), many marketing-related challenges can be … [Read more...] about [Infographic] 5 of the Biggest Marketing Mistakes Entrepreneurs Make Over and Over Again
Archives for April 2019
Quiz: Are You Working Yourself OUT of Business?
I admit it. I'm a recovering workaholic/perfectionist who suffers from superhero syndrome. I know I'll never be cured. But I can work on controlling it. (Right?) I also know I'm not alone. Plenty of entrepreneurs and small business owners suffer from this same condition. (In fact, it's so prevalent, I'm thinking about starting a recovery group.) How about you? Are … [Read more...] about Quiz: Are You Working Yourself OUT of Business?
Becoming a Better Writer: 3 Tips for Improving Your Writing Rhythm
As a professional writer (copywriter, blogger, fiction and nonfiction book author), not only do I write a lot, but I also read a lot. In addition, I'm also committed to me becoming a better writer, so I'm constantly looking for ways I can up my game. One of the things I've noticed that sets the good/great writers apart from the “so-so” writers is rhythm—how the writing … [Read more...] about Becoming a Better Writer: 3 Tips for Improving Your Writing Rhythm
Why Following a Proven Business Model Could Put You Out of Business
It’s a bit of a catch-22. On the one hand, it’s soooo much easier to build a business when you have a blueprint to follow. Not to mention how it’s human nature to be wary of change, so if you can follow in someone else’s footsteps and build a similar business, it doesn’t feel as risky. (Right?) And let’s not forget the steep learning curve we encounter any time we try … [Read more...] about Why Following a Proven Business Model Could Put You Out of Business
Love-Based Thoughts: Are Your Marketing Eggs All in One Basket?
Imagine you’re a romance writer who has dialed in your Facebook ads so well, you’re making GREAT money from your $5K monthly ad budget. All is humming along nicely until … You wake up one morning and Facebook has cancelled your ad account. Their only reason? They don’t agree with your “business model.” Their decision is “final.” No appeal option. Your full-time job … [Read more...] about Love-Based Thoughts: Are Your Marketing Eggs All in One Basket?