Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came to be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, … [Read more...] about But Does Love-Based Copywriting Work?
Archives for May 2018
[Best Business Models] Top 10 Signs That It’s Time to Shift Your Business Model
Note from Michele: This is a guest article from Shawn Driscoll, who just joined the Love-Based Business family with "Love-Based Business Models." One of the keys to having a business you love is having a business you feel aligned with, and that all starts with your business model. But, how do you choose the right business model for you, especially when there are so many best … [Read more...] about [Best Business Models] Top 10 Signs That It’s Time to Shift Your Business Model
[Video] Flip It! Powerful Coaching Questions No One Asks (But Should)
Sometimes the only way you can get yourself unstuck in your business (or really, anywhere in your life) is by asking yourself powerful and provocative coaching questions. My friend, master coach Andrea J. Lee, is amazing at this. In fact, a few years ago, I was at her event, when she asked what I thought was a masterful series of coaching questions. But, first, if you … [Read more...] about [Video] Flip It! Powerful Coaching Questions No One Asks (But Should)
How to Have a Thriving Business: Keys to Building a Business You Love
Note from Michele: This is a guest post by Shawn Driscoll, the author of "Love-Based Business Models: A Simple System for Building a Business You Love" and I'm excited to introduce her powerful, life-changing work to you. This post is a great place to get started if one of your goals is to own a thriving business. She walks you through the main keys to building a business you … [Read more...] about How to Have a Thriving Business: Keys to Building a Business You Love
[Video] Flip It! How Successful People Start Their Day
When I first started researching the habits of successful people, one of the biggest things that jumped out at me was how different they all were. And this was especially true with how they began their day. Some swore by exercising. Some by meditation. Some spent an hour reading a variety of newspapers. Some avoided the news like a plague. There was really no rhyme or … [Read more...] about [Video] Flip It! How Successful People Start Their Day
Meet the Author: Business Coach Shawn Driscoll, Author of “Love-Based Business Models”
Note from Michele: I am SO excited to introduce you to the newest member of the Love-Based family. Business Coach Shawn Driscoll is the author of "Love-Based Business Models", which is based on the assessment she designed that helps entrepreneurs discover the best business model for them. Shawn is truly a unique business coach and I'm thrilled to showcase her work in the … [Read more...] about Meet the Author: Business Coach Shawn Driscoll, Author of “Love-Based Business Models”
[Video] Flip It! Stop Checking Email First Thing in the Morning
For years, the first thing I would do in the morning was read my email. Before coffee. (And trust me, I REALLY like my coffee.) Sometimes even before letting my dogs outside. It was bad. Now, at the time, I did have friends who encouraged me to stop that practice. Successful people don't start their day in their inbox, and as I constantly was saying I wanted to be more … [Read more...] about [Video] Flip It! Stop Checking Email First Thing in the Morning
Is There a Place for “Woo-Woo” in Business?
Growing up in Madison, Wisconsin with a scientist father (he was a cancer researcher who discovered CLA - congicated linoleaic acid), my feet were planted very firmly in the logical, rational, mental side of things. But, a part of me yearned for the mystic. The magic. The fantasy. Now, as a fiction author, my inclination was to save the creativity for my novels and go … [Read more...] about Is There a Place for “Woo-Woo” in Business?
3 Critical Steps to Building a Business Around Multiple Passions
As someone who is currently building a multiple-passion business (in my case, I'm building not one, not two, but THREE businesses (or four, depending on how you count them: my fiction brand, my love-based publishing company and nonfiction brand and my copywriting company), I have a lot to share around the specifics of how to start a business around multiple … [Read more...] about 3 Critical Steps to Building a Business Around Multiple Passions
[Video] Flip It! Are You Trying to Uplevel Your Business Too Soon?
If you've been a part of the information marketing/personal development/transformation industry for any length of time, you've likely heard the phrase "uplevel your business" bandied about. You especially may have heard talk about how to put yourself on the "fast track" to unleveling your business if you've ever heard an offer for a high-level program, such as a high-end … [Read more...] about [Video] Flip It! Are You Trying to Uplevel Your Business Too Soon?