It’s a bit of a catch-22. On the one hand, it’s soooo much easier to build a business when you have a blueprint to follow. Not to mention how it’s human nature to be wary of change, so if you can follow in someone else’s footsteps and build a similar business, it doesn’t feel as risky. (Right?) And let’s not forget the steep learning curve we encounter any time we try … [Read more...] about Why Following a Proven Business Model Could Put You Out of Business
business growth
[Infographic] 5 Steps to Creating a Responsive Subscriber Email List
I'm sure you've heard this a million times already, but the key to your business success is building an subscriber email list. BUT, not just any old list of emails. This should be a list of your ideal prospects, who have given you permission to contact them, and who are (ideally) actively reading and responding to your emails. Ah, now it's just gotten a … [Read more...] about [Infographic] 5 Steps to Creating a Responsive Subscriber Email List
Episode 90 – Megan Walrod on Love-Based Money with Michele PW
Download this Episode The More You Have, the More You Can Give. In this episode, Michele interviews Megan Walrod, Founder of Live Your Yes, LLC. Megan is an author, speaker, humanitarian, and heart-based copywriter and business coach. Over the past decade, she has helped hundreds of women entrepreneurs build profitable and purposeful businesses. Recently, Megan spent six … [Read more...] about Episode 90 – Megan Walrod on Love-Based Money with Michele PW
[Video] Flip It! Why You Can’t Rush Transformation Step 5
This is the fifth step of a five-part series where I'm walking you through the five steps of transformation and why each step is essential when you're ready to make a huge shift and uplevel your business and/or life. Step 1 is to pause. Step 2 is to make a decision. Step 3 is to take action -- the opposite action you normally would take. Step 4 is to feel all the emotions … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 5
[Video] Flip It! Why You Can’t Rush Transformation Step 4
This is the fourth of a five-part series where I'm walking you through the five steps of transformation and why each step is essential when you're ready to make a huge shift and uplevel your business and/or life. Step 1 is to pause. Step 2 is to make a decision. Step 3 is to take action -- the opposite action you normally would take. So, what's the fourth step? Feel the … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 4
[Video] Flip It! Why You Can’t Rush Transformation Step 3
This is the third of a five-part series where I'm walking you through the five steps of transformation and why each step is essential when you're ready to make a huge shift and uplevel your business and/or life. Step 1 is to pause and step 2 is to make a decision. What's the third step? Take action. But, not just any action. The opposite action you would normally … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 3
Sell More with Love: Why Fear-Based Marketing Works
If you consider yourself a conscious, heart-centered, mission-driven, spiritual entrepreneur, you may have been horrified when you first learned the basics of traditional copy, marketing, and sales. There was NO WAY you wanted to use tactics and strategies that felt so hype-y and sales-y and inauthentic in your marketing. Right? But, what were the alternatives? Not using … [Read more...] about Sell More with Love: Why Fear-Based Marketing Works
[Business Success Checklist] Secrets to Creating Your Own Profitable, Sustainable, Successful Business
Growing a successful business is something every entrepreneur and business owner aspires to. So why do so few actually succeed and experience business success? Having worked closely with very successful business owners and entrepreneurs, and having built my own successful business, I'm here to tell you it isn't easy. True success comes from two things: Knowing the … [Read more...] about [Business Success Checklist] Secrets to Creating Your Own Profitable, Sustainable, Successful Business
But Does Love-Based Copywriting Work?
Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came to be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, … [Read more...] about But Does Love-Based Copywriting Work?
SEO Basics: How to Use Keyword Research to Grow Your Business
As a copywriter and marketing expert, I've found SEO to be a really valuable tool. And that's why I thought I'd put together this little step-by-step primer on SEO basics including using keyword research to grow your business . But, first, let's start with a little background on what SEO is and why it's important. SEO stands for “search engine optimization,” which is “the … [Read more...] about SEO Basics: How to Use Keyword Research to Grow Your Business