This is the fourth of a five-part series where I'm walking you through the five steps of transformation and why each step is essential when you're ready to make a huge shift and uplevel your business and/or life. Step 1 is to pause. Step 2 is to make a decision. Step 3 is to take action -- the opposite action you normally would take. So, what's the fourth step? Feel the … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 4
This is the third of a five-part series where I'm walking you through the five steps of transformation and why each step is essential when you're ready to make a huge shift and uplevel your business and/or life. Step 1 is to pause and step 2 is to make a decision. What's the third step? Take action. But, not just any action. The opposite action you would normally … [Read more...] about [Video] Flip It! Why You Can’t Rush Transformation Step 3
If you consider yourself a conscious, heart-centered, mission-driven, spiritual entrepreneur, you may have been horrified when you first learned the basics of traditional copy, marketing, and sales. There was NO WAY you wanted to use tactics and strategies that felt so hype-y and sales-y and inauthentic in your marketing. Right? But, what were the alternatives? Not using … [Read more...] about Sell More with Love: Why Fear-Based Marketing Works
Growing a successful business is something every entrepreneur and business owner aspires to. So why do so few actually succeed and experience business success? Having worked closely with very successful business owners and entrepreneurs, and having built my own successful business, I'm here to tell you it isn't easy. True success comes from two things: Knowing the … [Read more...] about [Business Success Checklist] Secrets to Creating Your Own Profitable, Sustainable, Successful Business
Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, a … [Read more...] about But Does Love-Based Copywriting Work?
As a copywriter and marketing expert, I've found SEO to be a really valuable tool. And that's why I thought I'd put together this little step-by-step primer on SEO basics including using keyword research to grow your business . But, first, let's start with a little background on what SEO is and why it's important. SEO stands for “search engine optimization,” which is “the … [Read more...] about SEO Basics: How to Use Keyword Research to Grow Your Business
When creating a content marketing plan, a lot of entrepreneurs I know do it backwards. They sit down and start brainstorming a bunch of topics. Which can work. But, it can also be a big time waster (especially if the entrepreneurs get stuck and have no idea what they want to create). There's also a high likelihood they don't end up creating content their ideal client wants … [Read more...] about 3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan
Let me start by asking you a question. As part of your sales process, when you're in a sales or enrollment conversation, do you assume you're going to hear a “yes” or a “no”? Now, I’m not asking how attached you are to hearing a “yes.” Say, for instance, you're feeling stressed about money. You might feel like you absolutely need a prospect to say “yes,” or you won't be able … [Read more...] about [Your Sales Process] Are You Assuming the Yes or Assuming the No?
Recently, I was at an event half-listening to a speaker give his speak-to-sell talk about his favorite marketing tactic, when I heard him say something that jolted me out of my daze (I’m paraphrasing, here): "I'm going to show you why speaking is the only marketing tactic you need to build your business." Why did this jump out at me? Well, not because it isn’t true (or at … [Read more...] about Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You
A few years back, there was what I call a “launch business phenomenon” (for lack of a better term) in the Internet Marketing/Information Product Industry. In a nutshell, these were "businesses" that relied on the product launch for their main source of income. These entrepreneurs would do 1-2 product launches a year, make 7-figures, and spend the rest of the year delivering … [Read more...] about [Video] Flip It! Are You Building a Business Or Are You Just Making Money?