If you’re a writer looking to chuck your full-time j-o-b so you can pursue your passion full time, becoming a professional copywriter may be exactly what the doctor ordered. (Or, maybe you’ve already dumped the day job, but you’re not quite as busy as you’d like. Or, maybe you’re looking for ways to improve your writing before you ditch your 9-5. This article is for you, … [Read more...] about Calling All Writers! 10 Reasons to Consider Copywriting.
Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came to be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, … [Read more...] about But Does Love-Based Copywriting Work?
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For