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copywriting

10 Things to Consider Before Launching a Writing Business

January 29, 2021 by Michele PW Leave a Comment

Ready to ‘take the plunge’ into full-time freelancing? Although the following ten tips are geared toward copywriters, they contain information that can benefit any writer, especially when it comes to getting your new writing business started on the path to success. Tip 1. Write your goals on paper. You know that old saying—“If you don’t know where you’re going, any … [Read more...] about 10 Things to Consider Before Launching a Writing Business

How the Pandemic Helped Me Stop Worrying and Start Writing

January 8, 2021 by Michele PW Leave a Comment

In 2019, I published the third book of my award-winning psychological thriller/mystery series, Secrets of Redemption, and got to work on something new. Which never came together properly. I struggled with it and struggled with it, throughout the end of 2019 and the beginning of 2020. Then, Covid came to town, the lockdowns started and the world changed. My first … [Read more...] about How the Pandemic Helped Me Stop Worrying and Start Writing

7 Tips for Launching a Copywriting Business

December 25, 2020 by Michele PW 1 Comment

If you love writing, you may be considering launching a copywriting business to combine your passion with your income. If so, here are seven tips to help you get it off the ground. (And the best part? Many of these will work to launch or grow a variety of service-based businesses.) 1. Assemble a portfolio. It’s difficult for most people to hire a professional … [Read more...] about 7 Tips for Launching a Copywriting Business

Calling All Writers! 10 Reasons to Consider Copywriting.

June 19, 2020 by Michele PW 1 Comment

If you’re a writer looking to chuck your full-time j-o-b so you can pursue your passion full time, becoming a professional copywriter may be exactly what the doctor ordered. (Or, maybe you’ve already dumped the day job, but you’re not quite as busy as you’d like. Or, maybe you’re looking for ways to improve your writing before you ditch your 9-5. This article is for you, … [Read more...] about Calling All Writers! 10 Reasons to Consider Copywriting.

3 Tips to Creating Content That Sells

October 3, 2019 by Michele PW Leave a Comment

It's no secret that creating free content (no matter the form—written blog posts, videos, podcasts, etc.) is an awesome no-cost way to gain visibility, build your credibility, grow your community, and attract paying clients. But for a lot of folks, this is one of those "easier-said-than-done" strategies. So today, I'm sharing three tips to help you easily and quickly craft … [Read more...] about 3 Tips to Creating Content That Sells

What the Movie “The Prestige” Can Teach You About Copywriting

September 26, 2019 by Michele PW Leave a Comment

Have you ever seen the movie The Prestige? (Quick synopsis: After a tragic accident, two stage magicians engage in a battle to create the ultimate illusion while sacrificing everything they have to outwit each other.) In it, one of the main characters dissects the elements of a magic trick. First, you show the object that will be manipulated (i.e. the rabbit in a hat that … [Read more...] about What the Movie “The Prestige” Can Teach You About Copywriting

Copywriting 101: How to Seal The Deal

July 17, 2019 by Michele PW Leave a Comment

It’s simple: If you want people to take action and buy what you’re selling, you’ve got to ask for the sale. Yet I can't tell you how many ads, websites, brochures, sales letters, branding campaigns, etc. are floating around out there without the ask—the “call to action.” Let's start by defining call to action (CTA). It's a clear statement that spells out the action … [Read more...] about Copywriting 101: How to Seal The Deal

Are Creative Stereotypes Holding You Back?

June 12, 2019 by Michele PW 2 Comments

I believe one of the things that prevent people from fully realizing their creative potential is the idea of stereotypes. For example, maybe you think you “can’t” be creative, because you don't look, act, live, etc., a certain way. Unfortunately, that kind of belief can become so powerful, it actually ends up crippling your creativity. That’s why today, I’m wanted to … [Read more...] about Are Creative Stereotypes Holding You Back?

Quiz: Are You Creative?

May 22, 2019 by Michele PW 5 Comments

Here's a little truth about success. If you want to succeed, especially as a business owner or entrepreneur, you have got to be creative. It's not enough to just master the current "hot" marketing tactic. The industry is changing so rapidly that the smart money is on what Stephen Covey called "sharpening the saw" or taking care of YOU. Your creativity, your knowledge, … [Read more...] about Quiz: Are You Creative?

[Infographic] 5 of the Biggest Marketing Mistakes Entrepreneurs Make Over and Over Again

April 30, 2019 by Michele PW Leave a Comment

I’ve been knocking around the online industry for well over a decade, and none of the marketing mistakes I bring up in this post are new. But it IS important. So, I thought I’d create a handy little cheat sheet for you to use every time you’re feeling stuck. Fortunately (or unfortunately, depending on how you look at it), many marketing-related challenges can be … [Read more...] about [Infographic] 5 of the Biggest Marketing Mistakes Entrepreneurs Make Over and Over Again

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  • No, It’s Not Burnout (And, no, more “self-care” isn’t going to help)
  • 10 Things to Consider Before Launching a Writing Business
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  • How the Pandemic Helped Me Stop Worrying and Start Writing
  • 7 Tips for Launching a Copywriting Business
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  • No, It’s Not Burnout (And, no, more “self-care” isn’t going to help) - on Quiz: Are You Working Yourself OUT of Business?
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