Does your advertising or marketing campaign give you a sense of the “blahs”? If you're a small business owner, copywriter/graphic designer/marketing consultant, or other creative professional, and you know what I’m talking about here, you may be searching for a new twist to freshen up your campaign … to make it exciting again! And you might feel a little overwhelmed. … [Read more...] about 3 Ways to Put a Fresh Spin on Old Marketing Concepts
Great ideas often happen when two or more other ideas collide to form something completely new. Think of those old chemistry movies we used to watch in school. Atoms floating around everywhere when two collide and bam! A chemical reaction. Maybe something new was created. Maybe something exploded. Or, maybe it just fizzled out, and nothing happened. Well, a similar … [Read more...] about Need a Great Idea? Feed Your Brain!
While it's true there is never a bad time to get creative with your marketing, I would argue that it's even more important to do so right now. How important? It's so important I'll give you not 1, not 2 but 7 reasons. Let's get started. 1. It's not your grandfather's communications model. Communications has drastically changed since, say, the 1970s when … [Read more...] about 7 Reasons to Get Creative with Your Marketing RIGHT Now
According to Julia Cameron, author of The Artist's Way, the fear of being a bad speller is remarkably common in people who want to write but are blocked creatively. It doesn’t matter that the fear is irrational; it doesn't matter that every single word-processing program out there comes with a spell checker these days. Regardless, the fear of not being able to spell still … [Read more...] about Is a Fear of Spelling Keeping You From Success?
Let’s face it: when it comes to marketing, the “same old, same old” just doesn’t cut it anymore. To make your marketing stand out (resulting in more sales of your product and/or service), you need to get creative. Keep reading for ten tips to get your creative juices flowing. (Some of these are brainteasers, or what Thinkertoys author Michael Michalko calls “Linear … [Read more...] about 10 Tips to Make Your Marketing More Creative (and More Successful)