According to one definition of “creativity,” creative people will look at the same thing everyone else does, yet see something completely different. But what happens when creatives run into roadblocks? It’s sure to happen, as it does with everyone. Maybe it's just not possible to see something different. Maybe you've been focusing on a problem for so long, it becomes … [Read more...] about Change Your Perspective, Change Your Results
It’s simple: If you want people to take action and buy what you’re selling, you’ve got to ask for the sale. Yet I can't tell you how many ads, websites, brochures, sales letters, branding campaigns, etc. are floating around out there without the ask—the “call to action.” Let's start by defining call to action (CTA). It's a clear statement that spells out the action … [Read more...] about Copywriting 101: How to Seal The Deal
Want to know the secret to creating MEMORABLE copy that actually stays with your customers long after they’ve finished reading it? It’s all about the imagery, baby. You must master the fine art of using words to create pictures in your customers' heads. Think about a favorite novel you’ve read that has stayed with you for some time. I’d be willing to bet that you can … [Read more...] about The Secret to Writing Memorable Copy
I believe one of the things that prevent people from fully realizing their creative potential is the idea of stereotypes. For example, maybe you think you “can’t” be creative, because you don't look, act, live, etc., a certain way. Unfortunately, that kind of belief can become so powerful, it actually ends up crippling your creativity. That’s why today, I’m wanted to … [Read more...] about Are Creative Stereotypes Holding You Back?
Let’s face it: when it comes to marketing, the “same old, same old” just doesn’t cut it anymore. To make your marketing stand out (resulting in more sales of your product and/or service), you need to get creative. Keep reading for ten tips to get your creative juices flowing. (Some of these are brainteasers, or what Thinkertoys author Michael Michalko calls “Linear … [Read more...] about 10 Tips to Make Your Marketing More Creative (and More Successful)
Here's a little truth about success. If you want to succeed, especially as a business owner or entrepreneur, you have got to be creative. It's not enough to just master the current "hot" marketing tactic. The industry is changing so rapidly that the smart money is on what Stephen Covey called "sharpening the saw" or taking care of YOU. Your creativity, your knowledge, … [Read more...] about Quiz: Are You Creative?
When I was in high school and thought about my dreams of becoming a fiction author, a part of me would always butt in and say: "Wait! This isn't deep enough. How can I change the world writing romantic suspense, psychological thrillers?" I really wrestled with this. Elizabeth Gilbert talked about this in her book "Big Magic," where she said (and I'm paraphrasing) anyone … [Read more...] about [Video] Flip It! The Real Reason Why Art is Important
Download this Episode Stop Chasing the Money and Allow It to Come to You. In this episode, Michele interviews Deborah Fryer, PhD, owner the Anatomy of Money Coaching Programs. Deborah is a transformational coach and speaker. She works with creative, spiritual, high-achieving entrepreneurs to help them tap into greater confidence, creativity, clarity, and calm. Her belief is … [Read more...] about Episode 86 – Deborah Fryer on Love-Based Money with Michele PW
Let's start with a basic truth. Everyone is creative. Yes, even you. Even if you don't think you are. Creativity manifests itself in many different ways, not just by painting a picture or writing a story, which is why I guarantee you have seeds of creativity in you. Now, if you're an entrepreneur, you likely know you're creative because every day you're probably … [Read more...] about [Video] Flip It! Why Embracing Your Inner Artist Could be the Key to Your Success
Find Your True Voice and Shine (with the Most Confidence, Vitality, and Presence You’ve Ever Had!). In this episode, Michele interviews coach Deanna Maio, founder and owner of Confident Voice Studio in Portland, Oregon. Deanna is a successful business owner who coaches people who are in the limelight—professionally or recreationally. She made a drastic change in her life when … [Read more...] about Episode 51 – Deanna Maio on Love-Based Money with Michele PW