Therese Skelly, the author of Love-Based Mission: How to Create a Business That Serves Your Soul, is here today with the second of a 2-part article to give you a sneak peek of her book. Take it away Therese! Last week, I explained and defined Michele PW’s love-based philosophy. (If you missed it, go here to read it now.) As promised, today, I’m sharing with your four ways … [Read more...] about 4 Ways the Love-Based Concept Plays Out in Your Business
Therese Skelly, the author of Love-Based Mission: How to Create a Business That Serves Your Soul, is here today with the first of a 2-part article to give you a sneak peek of her book. Take it away Therese! One way to think of a love-based philosophy is this: When you love what you're doing, your customers love doing business with you (and keep coming back for more). Your … [Read more...] about What Does it Mean to Have a Love-Based Mission?
I'm going to start by making a bold statement about the mighty bullet point: In addition to being benefit-rich, as I mentioned in The Bullet Point: The Holy Grail of Copywriting, if you want to inspire your ideal client to buy, your bullet point should come from a place of love, rather than fear. As you know, it’s my mission to give heart-centered and conscious … [Read more...] about The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action