Therese Skelly, the author of Love-Based Mission: How to Create a Business That Serves Your Soul, is here today with the second of a 2-part article to give you a sneak peek of her book. Take it away Therese! Last week, I explained and defined Michele PW’s love-based philosophy. (If you missed it, go here to read it now.) As promised, today, I’m sharing with your four ways … [Read more...] about 4 Ways the Love-Based Concept Plays Out in Your Business
Therese Skelly, the author of Love-Based Mission: How to Create a Business That Serves Your Soul, is here today with the first of a 2-part article to give you a sneak peek of her book. Take it away Therese! One way to think of a love-based philosophy is this: When you love what you're doing, your customers love doing business with you (and keep coming back for more). Your … [Read more...] about What Does it Mean to Have a Love-Based Mission?
If you're like so many conscious/heart-centered entrepreneurs, a lot of traditional direct response copywriting probably makes you pretty uncomfortable. (And just to be clear—copywriting is writing promotional materials—it has nothing to do with protecting your intellectual property. Direct response copywriting is copy that persuades people to take some sort of action. … [Read more...] about 3 Simple Steps to Writing Copy That Connects and Converts (AND Feels Good)
If you consider yourself a conscious, heart-centered, mission-driven, spiritual entrepreneur, you may have been horrified when you first learned the basics of traditional copy, marketing, and sales. There was NO WAY you wanted to use tactics and strategies that felt so hype-y and sales-y and inauthentic in your marketing. Right? But, what were the alternatives? Not using … [Read more...] about Sell More with Love: Why Fear-Based Marketing Works
Download this EpisodeSetting Boundaries to Create a Priority-Based Business. In this episode, Michele interviews Alicia Forest, Intuitive Business Strategist and Lifestyle Designer. On the podcast, she shares practical tips for setting boundaries so heart-centered, conscious, and spiritual entrepreneurs can leverage their work, and enjoy more time off. In this episode, you … [Read more...] about Episode #26 – Alicia Forest on Love-Based Money with Michele PW
Download this EpisodeMastering the Inner and Outer Games of Marketing. In this episode, Michele interviews Therese Skelly, Happy in Business Marketing & Mindset Coach, (a quick heads-up - there is some mildly profane language, so grab a headset if you've got little ones running around!). She’s featured in the “Fear of Success/Fear of Failure/Money and More” chapter of the … [Read more...] about Episode #22 – Therese Skelly on Love-Based Money with Michele PW