Therese Skelly, the author of Love-Based Mission: How to Create a Business That Serves Your Soul, is here today with the second of a 2-part article to give you a sneak peek of her book. Take it away Therese! Last week, I explained and defined Michele PW’s love-based philosophy. (If you missed it, go here to read it now.) As promised, today, I’m sharing with your four ways … [Read more...] about 4 Ways the Love-Based Concept Plays Out in Your Business
Therese Skelly, the author of Love-Based Mission: How to Create a Business That Serves Your Soul, is here today with the first of a 2-part article to give you a sneak peek of her book. Take it away Therese! One way to think of a love-based philosophy is this: When you love what you're doing, your customers love doing business with you (and keep coming back for more). Your … [Read more...] about What Does it Mean to Have a Love-Based Mission?
If you're like so many conscious/heart-centered entrepreneurs, a lot of traditional direct response copywriting probably makes you pretty uncomfortable. (And just to be clear—copywriting is writing promotional materials—it has nothing to do with protecting your intellectual property. Direct response copywriting is copy that persuades people to take some sort of action. … [Read more...] about 3 Simple Steps to Writing Copy That Connects and Converts (AND Feels Good)
If you consider yourself a conscious, heart-centered, mission-driven, spiritual entrepreneur, you may have been horrified when you first learned the basics of traditional copy, marketing, and sales. There was NO WAY you wanted to use tactics and strategies that felt so hype-y and sales-y and inauthentic in your marketing. Right? But, what were the alternatives? Not using … [Read more...] about Sell More with Love: Why Fear-Based Marketing Works