I was recently cleaning out some old papers I happened to find at the bottom of my desk, when I came across some teachings from Dan Kennedy. If you haven't heard of Dan Kennedy, he's this old, grizzled marketing and copy guru and author of the No BS series of books. In the beginning of my career, I learned a lot about how to write traditional copy from him. (He was also the … [Read more...] about The Secret to Building a Business That Can Weather Any Storm … No Matter How Scary
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Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the "truth around building an audience" that drives me bonkers every time I see it, so I decided to share my analysis around why I think it's extremely misleading (and could even be dangerous to your financial and business health). In a nutshell, the ad … [Read more...] about [Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
When creating a content marketing plan, a lot of entrepreneurs I know do it backwards. They sit down and start brainstorming a bunch of topics. Which can work. But, it can also be a big time waster (especially if the entrepreneurs get stuck and have no idea what they want to create). There's also a high likelihood they don't end up creating content their ideal client wants … [Read more...] about 3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan
For a good chunk of my life, I struggled with goal setting. Growing up in Wisconsin, I was taught that hard work was not only valued, but the key to success. So, when I started my business as an adult, I WANTED to be so busy I was working nights and weekends. After all, if I was working long hours, that meant that I was "successful." Right? (It took years and multiple … [Read more...] about [Goal Setting Checklist] A Simple System to Make Your Dreams Come True
Let me start by busting a myth: If you're successful at anything, you've also experienced a fail or two. And, likely, a lot more than one or two. I'm not sure it's possible to BE successful without also experiencing failure. Because, if you're not out there and trying new things and testing out new ideas and concepts while knowing you may fail, it's difficult to BE a … [Read more...] about [Video] Flip It! How Do You Pick Yourself Up After You Fail?
I get it. I, too, have dreamed about becoming an overnight success. Still do, in fact. But, the older I've gotten, the more I've come to believe that NOT becoming an overnight success may be the best thing to happen to you. To illustrate, let me start with a story. Over twenty years ago, a freelance writer wrote a book called Simple Abundance. This book ended up … [Read more...] about [Video] Flip It! Why Becoming an Overnight Success May be the WORST Thing to Happen to You
My grandfather was a very successful man. He started a very successful business that flourished during WWII. When other people were cutting back, he was making money. He invested at the stock market at the right time and made a killing. Heck, he used to go to Vegas and win at Keno. Keno has some of the worst odds. But, Grandpa would win. $1500 a pop. Yes, Grandpa was … [Read more...] about [Video] Flip It! Successful People Are Just Lucky
I'm going to start by saying this is a pretty big topic. There are a lot of strategies and tactics out there to help you get clients. There's really no way I could possibly cover all the different strategies and tactics out there. Which is why I'm only going to cover one big secret. And the best part about this big secret? It requires no fancy software, no complicated … [Read more...] about [Video] Flip It! How Do I Get Clients?
First off, I'm a big believer in having a mentor. No matter what you're trying to do -- start a business, grow a business, lose weight, write a book, start a new career -- having a mentor who can answer questions and help guide you through can be hugely helpful. The challenge is, how do you make sure you're finding the right mentor for you? Well, there are a few things … [Read more...] about [Video] Flip It! How Do I Find a Mentor?
You've likely heard the statement -- do what you love and the money will follow. But is it true? Well, yes and no. On one hand, when you do what you love, you're likely passionate about it as well. Which usually means, you're also spending a lot of time working on it. And typically the more time you're spending at something, the more likely you'll be successful at … [Read more...] about [Video] Flip It! If You Do What You Love, Will the Money Follow?