Want to know the secret to creating MEMORABLE copy that actually stays with your customers long after they’ve finished reading it? It’s all about the imagery, baby. You must master the fine art of using words to create pictures in your customers' heads. Think about a favorite novel you’ve read that has stayed with you for some time. I’d be willing to bet that you can … [Read more...] about The Secret to Writing Memorable Copy
how to write copy
Hiring the Right Copywriter for You: Best Practices
One of the many team members entrepreneurs and business owners can't wait to hire is a copywriter. And it makes sense. The amount of writing needed can feel overwhelming, especially if you do a lot of online marketing. There always seems to be another email or blog post or video script to write. Even if you like to write, it likely can feel daunting at times. And, if you … [Read more...] about Hiring the Right Copywriter for You: Best Practices
[Video] The Story Behind the Story — “Love-Based Copywriting System” book
It was while I was promoting my first Love-Based Copywriting book, "Love-Based Copywriting Method," that I realized I needed to write what would become "Love-Based Copywriting System." You see, while the first book explained the love-based copy philosophy, I didn't make it a "nuts and bolts" copywriting book. My reasoning was because I wanted a book for folks who already … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting System” book
3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy
If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you're not in a love-based mindset, you're going to have a difficult time writing great love-based copy? Here's why: any fear-based emotions you experience around your business and/or your marketing will shine through in … [Read more...] about 3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy