Note from Michele: The online information marketing industry (if you sell any sort of online information products, such as programs or products, or even consulting or coaching, you're in this industry) is maturing. Which means market saturation and finding a competitive advantage is becoming more of an issue. Jim Niswonger calls himself a "conscious marketing rebel" and often … [Read more...] about Market Saturation: How to Get the Competitive Advantage over Your Competition
A few years back, there was what I call a “launch business phenomenon” (for lack of a better term) in the Internet Marketing/Information Product Industry. In a nutshell, these were "businesses" that relied on the product launch for their main source of income. These entrepreneurs would do 1-2 product launches a year, make 7-figures, and spend the rest of the year delivering … [Read more...] about [Video] Flip It! Are You Building a Business Or Are You Just Making Money?
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
Yes, the product launch is dead. No, it isn't. It depends. (Way to be decisive Michele!) Before I dig in, I want to start by defining “product launch.” Product launches aren't new. Businesses have been crafting campaigns to launch a new product or program or service for as long as they've been creating new offerings. Turning the unveiling of a new product into an … [Read more...] about Product Launch Secrets: Are Product Launches Dead?
If you've spent any time in the Internet Marketing space, you've likely heard an entrepreneur (or two) brag about how much money they made from a product launch. You may have heard: "It was a 6-figure launch." Or … "I filled my mastermind program in just three days." Or … "I made $50,000 in sales in a week!" And these things may be true. But how often do … [Read more...] about [Video] Flip It! Are Product Launches All That and a Bag of Chips?