If you consider yourself a conscious, heart-centered, mission-driven, spiritual entrepreneur, you may have been horrified when you first learned the basics of traditional copy, marketing, and sales. There was NO WAY you wanted to use tactics and strategies that felt so hype-y and sales-y and inauthentic in your marketing. Right? But, what were the alternatives? Not using … [Read more...] about Sell More with Love: Why Fear-Based Marketing Works
love-based copy
But Does Love-Based Copywriting Work?
Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came to be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, … [Read more...] about But Does Love-Based Copywriting Work?
The Future of Copywriting: 5 Copywriting Trends to Watch For
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
[Video] The Story Behind the Story — “Love-Based Copywriting System” book
It was while I was promoting my first Love-Based Copywriting book, "Love-Based Copywriting Method," that I realized I needed to write what would become "Love-Based Copywriting System." You see, while the first book explained the love-based copy philosophy, I didn't make it a "nuts and bolts" copywriting book. My reasoning was because I wanted a book for folks who already … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting System” book
[Video] The Story Behind the Story — “Love-Based Copywriting Method”
"Love-Based Copywriting Method" is the book that started the Love-Based Business movement. Before I wrote this book, entrepreneurs didn't have much of a choice on how they wanted to market themselves with their promotional copy (copywriting is writing marketing materials, nothing to do with putting a copyright on something or protecting intellectual property). They could … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting Method”
[Video] The Story Behind the Story — Why I Wrote “Love-Based Money and Mindset”
It's one thing to say you want to build a business on a foundation of love versus fear -- it's quite another to actually do it. That's one of the reasons why I wrote "Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul." After I wrote my first love-based book "Love-Based Copywriting Method," I began to realize just how crucial your mindset is if … [Read more...] about [Video] The Story Behind the Story — Why I Wrote “Love-Based Money and Mindset”
What’s the Difference Between Being Love-Based and Fear-Based?
It's fear vs love. Believe it or not, the opposite of love isn't hate. It's fear. All emotions basically fall under one of two categories -- love-based emotions of fear-based. Love-based emotions includes love, hope, joy, gratitude, peace, faith, trust, confidence, happiness, connection, forgiveness, openness, passion, freedom, harmony, honesty, beauty, compassion, … [Read more...] about What’s the Difference Between Being Love-Based and Fear-Based?