Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, a … [Read more...] about But Does Love-Based Copywriting Work?
The Secret to Your Success Is in Your Blind Spots. Michele PW flies solo on this episode of Love-Based Money, where she talks about those sneaky blocks to your success. Recently, she updated her main website—MichelePW.com—that showcases her Love-Based Copy and Marketing Company. The rebrand was way overdue. The site itself was very old. She had done a minor touchup a few … [Read more...] about Episode 72 – Sneaky Blocks to Your Success
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
It was while I was promoting my first Love-Based Copywriting book, "Love-Based Copywriting Method," that I realized I needed to write what would become "Love-Based Copywriting System." You see, while the first book explained the love-based copy philosophy, I didn't make it a "nuts and bolts" copywriting book. My reasoning was because I wanted a book for folks who already … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting System” book
"Love-Based Copywriting Method" is the book that started the Love-Based Business movement. Before I wrote this book, entrepreneurs didn't have much of a choice on how they wanted to market themselves with their promotional copy (copywriting is writing marketing materials, nothing to do with putting a copyright on something or protecting intellectual property). They could … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting Method”
It's one thing to say you want to build a business on a foundation of love versus fear -- it's quite another to actually do it. That's one of the reasons why I wrote "Love-Based Money and Mindset: Make the Money You Desire Without Selling Your Soul." After I wrote my first love-based book "Love-Based Copywriting Method," I began to realize just how crucial your mindset is if … [Read more...] about [Video] The Story Behind the Story — Why I Wrote “Love-Based Money and Mindset”
It's fear vs love. Believe it or not, the opposite of love isn't hate. It's fear. All emotions basically fall under one of two categories -- love-based emotions of fear-based. Love-based emotions includes love, hope, joy, gratitude, peace, faith, trust, confidence, happiness, connection, forgiveness, openness, passion, freedom, harmony, honesty, beauty, compassion, … [Read more...] about What’s the Difference Between Being Love-Based and Fear-Based?