Business. Family. Endless to-do lists. Client/family emergencies. Obligations and responsibilities. Such is the busyness of “normal” life. And then, one day you wake up and realize you haven't done squat for months (or maybe even longer) to nurture your own creativity. You cling to the hope that, once you overcome whatever obstacle (family/business/health/etc) … [Read more...] about Calling All Creative Entrepreneurs Who Have No Time To Be Creative
love-based copywriting
[Video] The Story Behind the Story: “Love-Based Online Marketing” book
I realized I needed to write "Love-Based Online Marketing" when I was promoting the first book in my "Love-Based Business" series. You see, if you truly want to have a love-based business (which is a business built on a foundation of love-based emotions rather than fear-based emotions -- you can learn more about the philosophy here) every part of your business needs to … [Read more...] about [Video] The Story Behind the Story: “Love-Based Online Marketing” book
The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action
I'm going to start by making a bold statement about the mighty bullet point: In addition to being benefit-rich, as I mentioned in The Bullet Point: The Holy Grail of Copywriting, if you want to inspire your ideal client to buy, your bullet point should come from a place of love, rather than fear. As you know, it’s my mission to give heart-centered and conscious … [Read more...] about The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action
[Video] The Story Behind the Story — “Love-Based Copywriting System” book
It was while I was promoting my first Love-Based Copywriting book, "Love-Based Copywriting Method," that I realized I needed to write what would become "Love-Based Copywriting System." You see, while the first book explained the love-based copy philosophy, I didn't make it a "nuts and bolts" copywriting book. My reasoning was because I wanted a book for folks who already … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting System” book
3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy
If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you're not in a love-based mindset, you're going to have a difficult time writing great love-based copy? Here's why: any fear-based emotions you experience around your business and/or your marketing will shine through in … [Read more...] about 3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy
[Video] The Story Behind the Story — “Love-Based Copywriting Method”
"Love-Based Copywriting Method" is the book that started the Love-Based Business movement. Before I wrote this book, entrepreneurs didn't have much of a choice on how they wanted to market themselves with their promotional copy (copywriting is writing marketing materials, nothing to do with putting a copyright on something or protecting intellectual property). They could … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting Method”
5 Steps to Writing Effective Headlines in a Love-Based Way
Today, I’m devoting an entire blog post to writing headlines. Maybe right now you’re wondering, “WHY, Michele? What's the big deal around headlines? Are they really that important?” Honestly? Yes. First off, if you've ever dealt with any kind of marketing copy—written it yourself, or hired someone else to write it for you—you've probably wondered whether it's really going … [Read more...] about 5 Steps to Writing Effective Headlines in a Love-Based Way
[Video] Flip It! Is Email Marketing Dead?
If you have an online business or you're looking to start an online business, you've likely been taught to build an email list -- which is a list of emails belonging to your ideal clients -- and market to them by sending out emails. And, that's a very solid business strategy. Email marketing has been proven to be one of the most effective way of marketing your … [Read more...] about [Video] Flip It! Is Email Marketing Dead?
The Bullet Point: The Holy Grail of Copywriting
If there is one element of direct response copywriting that has the potential to get people to click that "Buy Now" button, it's the mighty bullet point. A well-written bullet point, or set of bullet points, has the potential to close the deal faster than almost any other element in your marketing copy. Why? Well, because a bullet point is a tool that is quick to read, … [Read more...] about The Bullet Point: The Holy Grail of Copywriting
A New Perspective on Direct Response Copywriting: How to Sell More with Love
You've undoubtedly heard that direct response copywriting is, hands-down, the best way to make more sales online. But ... If you're among the conscious/mission-driven entrepreneurs of the world, then the thought of using direct response copy in your business may make you feel "icky." (Not sure what direct response copywriting is? Direct response copy is any copy … [Read more...] about A New Perspective on Direct Response Copywriting: How to Sell More with Love