Today, I’m sharing a hard truth about marketing: People don't care about businesses (and that includes your business). What they care about is how your business's products or services can solve THEIR problems, meet THEIR needs and make THEIR lives easier. In other words, if you want your business to be successful, you need to know how to describe the benefits of your … [Read more...] about 4 Ways to Creatively Power Up Your Marketing
love-based online marketing
3 Tips to Getting Rid of Mind Chatter and Mental Noise, So You Can Finally Have Peace of Mind
It happens to the best of us: mind chatter, mental noise, mental chatter … whatever name you give it, you've undoubtedly experienced it. Maybe it happens just before you fall asleep at night, and you just can't turn off your mind. You're running through your to-do list for tomorrow, or going over and over a conversation you had with a client. Maybe you're so busy worrying … [Read more...] about 3 Tips to Getting Rid of Mind Chatter and Mental Noise, So You Can Finally Have Peace of Mind
[Video] The Story Behind the Story: “Love-Based Online Marketing” book
I realized I needed to write "Love-Based Online Marketing" when I was promoting the first book in my "Love-Based Business" series. You see, if you truly want to have a love-based business (which is a business built on a foundation of love-based emotions rather than fear-based emotions -- you can learn more about the philosophy here) every part of your business needs to … [Read more...] about [Video] The Story Behind the Story: “Love-Based Online Marketing” book
[Video] The Story Behind the Story — “Love-Based Copywriting System” book
It was while I was promoting my first Love-Based Copywriting book, "Love-Based Copywriting Method," that I realized I needed to write what would become "Love-Based Copywriting System." You see, while the first book explained the love-based copy philosophy, I didn't make it a "nuts and bolts" copywriting book. My reasoning was because I wanted a book for folks who already … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting System” book
Making Your Impact with LOVE: 3 Keys to Success Through Love-Based Marketing
If you're a conscious, mission-driven, spiritual entrepreneur, it’s likely important to you to want to make an impact. (Right?) Well, one of the best ways to do that is to create a system for building your business, so you can reach more people. "Wait," you might be saying. "A system sounds so … systematic! I'm a conscious entrepreneur. I want to grow my business in a way … [Read more...] about Making Your Impact with LOVE: 3 Keys to Success Through Love-Based Marketing