If you want to sell more in your business, you might want to start by improving your persuasion. And, the key to successful persuasion is to tap into people's emotions. That's the secret to getting people to take action—you tap into their emotions. It doesn't matter if you're persuading a potential buyer to invest in your offerings or your kids to go to bed at a decent … [Read more...] about How to Persuade Using Love Versus Fear
If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you're not in a love-based mindset, you're going to have a difficult time writing great love-based copy? Here's why: any fear-based emotions you experience around your business and/or your marketing will shine through in … [Read more...] about 3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy
"Love-Based Copywriting Method" is the book that started the Love-Based Business movement. Before I wrote this book, entrepreneurs didn't have much of a choice on how they wanted to market themselves with their promotional copy (copywriting is writing marketing materials, nothing to do with putting a copyright on something or protecting intellectual property). They could … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting Method”
In my last blog post, What Does "Love-Based Money" Actually Mean? (And Will This New Way of Thinking Really Help You Attract More Money?), I explained the difference between love-based money and fear-based money and how you can use the love-based/fear-based concept to attract money. Today, I want to dig into this a little deeper. How do you actually know if you're … [Read more...] about 6 Signs You’re Attracting Money in a Fear-Based Way – and How to Attract It in a Love-Based Way (That Feels GOOD!), Instead
In order to help us attract money along with understanding what love-based money actually means, it would probably help to understand the difference between love-based versus fear-based (this post explains it). Once you understand that difference, the next step is to dig in and explain how the love-based/fear-based concept relates to money. To start, without a doubt, the … [Read more...] about What Does “Love-Based Money” Actually Mean? (And Will This New Way of Thinking Really Help You Attract More Money?)
It's fear vs love. Believe it or not, the opposite of love isn't hate. It's fear. All emotions basically fall under one of two categories -- love-based emotions of fear-based. Love-based emotions includes love, hope, joy, gratitude, peace, faith, trust, confidence, happiness, connection, forgiveness, openness, passion, freedom, harmony, honesty, beauty, compassion, … [Read more...] about What’s the Difference Between Being Love-Based and Fear-Based?