When I was in high school and thought about my dreams of becoming a fiction author, a part of me would always butt in and say: "Wait! This isn't deep enough. How can I change the world writing romantic suspense, psychological thrillers?" I really wrestled with this. Elizabeth Gilbert talked about this in her book "Big Magic," where she said (and I'm paraphrasing) anyone … [Read more...] about [Video] Flip It! The Real Reason Why Art is Important
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Over the years, I've found there are two groups of people. Well, three actually. One group not only knows they have a special gift that needs to get out to the world, but what it is. The second group feels like they should have a special gift to get out into the world or maybe they want to have a special something to help make the world a better place, but they don't know … [Read more...] about [Video] Flip It! Does Everyone REALLY Have a Special Gift?
If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you're not in a love-based mindset, you're going to have a difficult time writing great love-based copy? Here's why: any fear-based emotions you experience around your business and/or your marketing will shine through in … [Read more...] about 3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy
The product launch: it's a great way for a conscious, mission-driven spiritual entrepreneur to build both the buzz and her biz, when done right. But did you know that a product launch can also pay off in other ways too? In other words, a “successful" product launch can mean many positive things for your business, AND for you, that have nothing to do with the number of sales … [Read more...] about A New, Love-Based Approach to the Product Launch: 5 Reasons Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales
If you're a conscious, mission-driven, spiritual entrepreneur, it’s likely important to you to want to make an impact. (Right?) Well, one of the best ways to do that is to create a system for building your business, so you can reach more people. "Wait," you might be saying. "A system sounds so … systematic! I'm a conscious entrepreneur. I want to grow my business in a way … [Read more...] about Making Your Impact with LOVE: 3 Keys to Success Through Love-Based Marketing