Today, I’m sharing a hard truth about marketing: People don't care about businesses (and that includes your business). What they care about is how your business's products or services can solve THEIR problems, meet THEIR needs and make THEIR lives easier. In other words, if you want your business to be successful, you need to know how to describe the benefits of your … [Read more...] about 4 Ways to Creatively Power Up Your Marketing
make an offer
Is your marketing message dancing in the spotlight, or cowering by the punch table? Take this quiz to find out. 1. Overall, you would describe your marketing as: A. Going strong. You consistently get lots of good leads and sales from your marketing efforts. B. Getting better. You're seeing some positive results, but you're always looking for ways to … [Read more...] about Quiz: Where Is Your Marketing Message Hanging Out?
Full disclosure -- mistakes are VERY common, especially when you're first starting a business. I personally have made more mistakes than I can even remember. And, I've noticed a theme around the vast majority of mistakes. Most of them are made because the entrepreneur is focusing on the wrong things. Let me give you an example. When you're first starting a business, … [Read more...] about [Video] Flip It! What Mistakes do Entrepreneurs Make When Starting a Business?