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making an offer

4 Ways to Creatively Power Up Your Marketing

November 13, 2020 by Michele PW Leave a Comment

Today, I’m sharing a hard truth about marketing: People don't care about businesses (and that includes your business). What they care about is how your business's products or services can solve THEIR problems, meet THEIR needs and make THEIR lives easier. In other words, if you want your business to be successful, you need to know how to describe the benefits of your … [Read more...] about 4 Ways to Creatively Power Up Your Marketing

Quiz: Where Is Your Marketing Message Hanging Out?

November 6, 2020 by Michele PW Leave a Comment

Is your marketing message dancing in the spotlight, or cowering by the punch table? Take this quiz to find out.   1. Overall, you would describe your marketing as: A. Going strong. You consistently get lots of good leads and sales from your marketing efforts. B. Getting better. You're seeing some positive results, but you're always looking for ways to … [Read more...] about Quiz: Where Is Your Marketing Message Hanging Out?

[Making an Offer] Are You Making “Mushy” Offers?

February 6, 2019 by Michele PW 1 Comment

One of the biggest issues I see that affect an entrepreneurs' success is when they're making an offer, they end up making what I call a "mushy" offer. What is a mushy offer? It's an offer that really doesn't mean anything. It's vague or too broad or sounds like every other offer out there … which means it doesn't stand out and and speak to your ideal prospects. My … [Read more...] about [Making an Offer] Are You Making “Mushy” Offers?

[Video] The Story Behind the Story — “Love-Based Copywriting System” book

April 16, 2017 by Michele PW Leave a Comment

It was while I was promoting my first Love-Based Copywriting book, "Love-Based Copywriting Method," that I realized I needed to write what would become "Love-Based Copywriting System." You see, while the first book explained the love-based copy philosophy, I didn't make it a "nuts and bolts" copywriting book. My reasoning was because I wanted a book for folks who already … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting System” book

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  • No, It’s Not Burnout (And, no, more “self-care” isn’t going to help)
  • 10 Things to Consider Before Launching a Writing Business
  • How to Succeed as a Writer
  • A Little Secret About Sabotage (Compliments of Cutthroat Kitchen)
  • How the Pandemic Helped Me Stop Worrying and Start Writing
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  • The Importance of Personality Part 2: Let’s Add It to Your Writing
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  • 4 Ways to Creatively Power Up Your Marketing
  • Quiz: Where Is Your Marketing Message Hanging Out?

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