I’ve been knocking around the online industry for well over a decade, and none of the marketing mistakes I bring up in this post are new. But it IS important. So, I thought I’d create a handy little cheat sheet for you to use every time you’re feeling stuck. Fortunately (or unfortunately, depending on how you look at it), many marketing-related challenges can be … [Read more...] about [Infographic] 5 of the Biggest Marketing Mistakes Entrepreneurs Make Over and Over Again
marketing strategies
Sell More with Love: Why Fear-Based Marketing Works
If you consider yourself a conscious, heart-centered, mission-driven, spiritual entrepreneur, you may have been horrified when you first learned the basics of traditional copy, marketing, and sales. There was NO WAY you wanted to use tactics and strategies that felt so hype-y and sales-y and inauthentic in your marketing. Right? But, what were the alternatives? Not using … [Read more...] about Sell More with Love: Why Fear-Based Marketing Works