The easiest way to build a business you love and that loves you back is to do it deliberately. In other words, put together a business development plan designed to get you precisely where you want to go. But, where do you even start, when it comes to creating such a plan? Luckily, it's not as complicated as you think to craft a simple, effective business plan around … [Read more...] about A Simple Business Development Plan to Build a Business You Love AND That Loves You Back
marketing your business
Is YouTube on the Way Out?
I recently came across two contradictory articles about the effectiveness of YouTube. First, the bad. In December, 2017, Business Insider had an article about how many (but not all) of the biggest stars on YouTube are seeing both their followers and their video views dwindle. Now, the good. In January, 2018, a popular blog called IncomeMediary had an article about 8 SEO … [Read more...] about Is YouTube on the Way Out?
The Future of Copywriting: 5 Copywriting Trends to Watch For
I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For
The Future of Internet Marketing—5 Trends to Watch
Internet marketing has taken a beating these past couple of years. Strategies that used to work aren't working so well anymore. In my opinion, I think what we're seeing is the end of the using "new" as the primary marketing strategy. BUT just because we aren't relying solely on "new" doesn't mean Internet marketing is dead. Not by a long shot. What it DOES mean, … [Read more...] about The Future of Internet Marketing—5 Trends to Watch
3 Hard Truths About Building Your Online Influence
There's no better way to grow your business online than by growing your influence. When you've built a strong online influence, it likely looks like you have a large online community who follows you. For instance, maybe you have a big email list or lots of Facebook followers or a popular blog or podcast or Youtube channel. (Or a combination of the above.) And, of course … [Read more...] about 3 Hard Truths About Building Your Online Influence
3 Keys to Creating More Freedom in Your Business
Raise your hand if you started your business because you wanted freedom. Maybe it's time freedom, or money freedom, or freedom to do whatever you want, whenever you want—to live your life the way you choose. Now, raise your hand if what you ended up with is the exact opposite of freedom. Maybe you feel like your business has taken over your life. You never have time … [Read more...] about 3 Keys to Creating More Freedom in Your Business
[Video] Flip It! Is Email Marketing Dead?
If you have an online business or you're looking to start an online business, you've likely been taught to build an email list -- which is a list of emails belonging to your ideal clients -- and market to them by sending out emails. And, that's a very solid business strategy. Email marketing has been proven to be one of the most effective way of marketing your … [Read more...] about [Video] Flip It! Is Email Marketing Dead?