(Check out Part 1 right here.) One of the fastest ways to transform your website and marketing materials to attract your ideal clients like magnets is to add in your personality. (And yes, this applies even if your goal is to build a business bigger than you, personally—your personality is still important. No matter what, people want to do business with people … not … [Read more...] about The Importance of Personality Part 2: Let’s Add It to Your Writing
As a marketing expert, there’s one thing that makes me cringe again and again: Dreadful websites. And I don’t mean “ugly,” when I use the word “dreadful.” They can be pretty enough. They can have very nice graphics, and artfully placed (while sparse) copy. So, why do I say, “dreadful”? Because, despite being pretty, they have absolutely no personality. Boring … [Read more...] about The Importance of Personality Part 1: Is Your Website Dreadful?
Change Your Money Story Through Creating a Community. In this episode, Michele interviews Debra Simpson, Executive Director of Speakers Guild USA and creator of the podcast “Speaking with Influence.” Debra works with public speakers to perfect their craft and boost their presence in the online world. In this episode, Debra shares her story of growing up near poverty level with … [Read more...] about Episode 49 – Debra Simpson on Love-Based Money with Michele PW
Ignite Your Social Media Presence Organically and Start a Movement. In this episode, Michele interviews Paul Zelizer, highly-esteemed business and marketing coach who focuses on the needs of conscious entrepreneurs and social impact businesses. He is also the Founder of Awarepreneurs (a hugely-successful podcast). In this episode, Paul shares the story of how, after earning a … [Read more...] about Episode 48 – Paul Zelizer on Love-Based Money with Michele PW