Mindset blocks (blocks around money, success, sales … you name it) absolutely can keep you from growing your business. That is, unless you have tools to overcome them. Lucky for you, that’s what I’m sharing today. Without further ado … 1. Affirmations Like so many things in life, while some people swear by affirmations, others swear they don't work. My … [Read more...] about Want a Successful, Profitable Biz? Use These 7 Tools to Bust Through Your Blocks
My Grandpa, who passed away a few years ago at 96 years old, was quite a character. Along with being a successful entrepreneur (he started his business, a machine shop in Milwaukee, Wisconsin, over 50 years ago), he also had an incredible sense of humor. He just loved going against the grain. I learned so much from him, over the years, and as a tribute to his memory, I’m … [Read more...] about 3 Secrets I Learned From My Grandpa About Business Success
It’s a bit of a catch-22. On the one hand, it’s soooo much easier to build a business when you have a blueprint to follow. Not to mention how it’s human nature to be wary of change, so if you can follow in someone else’s footsteps and build a similar business, it doesn’t feel as risky. (Right?) And let’s not forget the steep learning curve we encounter any time we try … [Read more...] about Why Following a Proven Business Model Could Put You Out of Business
I'm sure you've heard this a million times already, but the key to your business success is building an subscriber email list. BUT, not just any old list of emails. This should be a list of your ideal prospects, who have given you permission to contact them, and who are (ideally) actively reading and responding to your emails. Ah, now it's just gotten a little … [Read more...] about [Infographic] 5 Steps to Creating a Responsive Subscriber Email List
Growing a successful business is something every entrepreneur and business owner aspires to. So why do so few actually succeed and experience business success? Having worked closely with very successful business owners and entrepreneurs, and having built my own successful business, I'm here to tell you it isn't easy. True success comes from two things: Knowing the … [Read more...] about [Business Success Checklist] Secrets to Creating Your Own Profitable, Sustainable, Successful Business
As someone who is currently building a multiple-passion business (in my case, I'm building not one, not two, but THREE businesses (or four, depending on how you count them: my fiction brand, my love-based publishing company and nonfiction brand and my copywriting company), I have a lot to share around the specifics of how to start a business around multiple … [Read more...] about 3 Critical Steps to Building a Business Around Multiple Passions
Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the "truth around building an audience" that drives me bonkers every time I see it, so I decided to share my analysis around why I think it's extremely misleading (and could even be dangerous to your financial and business health). In a nutshell, the ad … [Read more...] about [Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
Let me start by asking you a question. As part of your sales process, when you're in a sales or enrollment conversation, do you assume you're going to hear a “yes” or a “no”? Now, I’m not asking how attached you are to hearing a “yes.” Say, for instance, you're feeling stressed about money. You might feel like you absolutely need a prospect to say “yes,” or you won't be able … [Read more...] about [Your Sales Process] Are You Assuming the Yes or Assuming the No?
Recently, I was at an event half-listening to a speaker give his speak-to-sell talk about his favorite marketing tactic, when I heard him say something that jolted me out of my daze (I’m paraphrasing, here): "I'm going to show you why speaking is the only marketing tactic you need to build your business." Why did this jump out at me? Well, not because it isn’t true (or at … [Read more...] about Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You
Yes, the product launch is dead. No, it isn't. It depends. (Way to be decisive Michele!) Before I dig in, I want to start by defining “product launch.” Product launches aren't new. Businesses have been crafting campaigns to launch a new product or program or service for as long as they've been creating new offerings. Turning the unveiling of a new product into an … [Read more...] about Product Launch Secrets: Are Product Launches Dead?