As someone who is currently building a multiple-passion business (in my case, I'm building not one, not two, but THREE businesses (or four, depending on how you count them: my fiction brand, my love-based publishing company and nonfiction brand and my copywriting company), I have a lot to share around the specifics of how to start a business around multiple … [Read more...] about 3 Critical Steps on How to Start a Business Around Multiple Passions
Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the "truth around building an audience" that drives me bonkers every time I see it, so I decided to share my analysis around why I think it's extremely misleading (and could even be dangerous to your financial and business health). In a nutshell, the ad … [Read more...] about [Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
Let me start by asking you a question. As part of your sales process, when you're in a sales or enrollment conversation, do you assume you're going to hear a “yes” or a “no”? Now, I’m not asking how attached you are to hearing a “yes.” Say, for instance, you're feeling stressed about money. You might feel like you absolutely need a prospect to say “yes,” or you won't be able … [Read more...] about [Your Sales Process] Are You Assuming the Yes or Assuming the No?
Recently, I was at an event half-listening to a speaker give his speak-to-sell talk about his favorite marketing tactic, when I heard him say something that jolted me out of my daze (I’m paraphrasing, here): "I'm going to show you why speaking is the only marketing tactic you need to build your business." Why did this jump out at me? Well, not because it isn’t true (or at … [Read more...] about Not Happy with Your Marketing Results? Maybe You Haven’t Picked the RIGHT Marketing Tactic for You
Yes, the product launch is dead. No, it isn't. It depends. (Way to be decisive Michele!) Before I dig in, I want to start by defining “product launch.” Product launches aren't new. Businesses have been crafting campaigns to launch a new product or program or service for as long as they've been creating new offerings. Turning the unveiling of a new product into an … [Read more...] about Product Launch Secrets: Are Product Launches Dead?
Along with creating new goals and resolutions, it's also that time of year to dust off the crystal ball (aka an angel snow globe in my case) and make some predictions for the New Year, especially around the hot topic of business success. And, I'm not going to sugar coat it; 2017 was a little rough, and it could get rougher. BUT, as always, there is opportunity as well, … [Read more...] about 7 Hot Predictions for Business Success in 2018
When you're an entrepreneur, it's so easy to get sucked into working all of the time and ignoring your feminine side until you hit burnout (or worse). But, there are gifts feminine energy can bring to your business that can make you a more successful entrepreneur. For instance, while traditional business models are rooted in goals and action and competition, feminine … [Read more...] about 5 Tips to Avoid Burnout by Infusing Your Business with Feminine Energy