• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Home
  • Services
  • Store
  • Love-Based Publishing
  • About
  • Fiction

Business, Writing, Love

Join the Movement! Build a Biz You Love AND That Loves You Back!

  • Love-Based Business
    • Love-Based Business Models
    • Love-Based Marketing
    • Love-Based Selling
  • Love-Based Writing
    • Love-Based Books
    • Love-Based Copywriting
    • Love-Based Creativity
    • Writing Journey
  • Love-Based Success
    • Love-Based Goals
    • Love-Based Mindset
    • Love-Based Money
    • Love-Based Thoughts

sales letter

What the Movie “The Prestige” Can Teach You About Copywriting

September 26, 2019 by Michele PW Leave a Comment

Have you ever seen the movie The Prestige? (Quick synopsis: After a tragic accident, two stage magicians engage in a battle to create the ultimate illusion while sacrificing everything they have to outwit each other.) In it, one of the main characters dissects the elements of a magic trick. First, you show the object that will be manipulated (i.e. the rabbit in a hat that … [Read more...] about What the Movie “The Prestige” Can Teach You About Copywriting

But Does Love-Based Copywriting Work?

May 30, 2018 by Michele PW 4 Comments

Before I answer that question, let me dig into a little of the history of Love-Based Copywriting and how it came to be birthed into the world. (As a quick reminder, copy is writing promotional copy for businesses, not to be confused with protecting intellectual property or putting a copyright on something.) Back in the early 2000s, when the Internet was coming into its own, … [Read more...] about But Does Love-Based Copywriting Work?

The Future of Copywriting: 5 Copywriting Trends to Watch For

January 23, 2018 by Michele PW 3 Comments

I'm back with my crystal ball (aka angel snow globe) with a few predictions on copywriting trends to watch for in the wacky world of copywriting over the coming year. But, before I dig into those copywriting trends, let's define what copywriting is. Copywriting is writing promotional materials for businesses, nothing to do with protecting intellectual property or putting … [Read more...] about The Future of Copywriting: 5 Copywriting Trends to Watch For

[Video] Flip It! That Long Copy Sales Letter Doesn’t Actually Work, Does It?

August 20, 2017 by Michele PW 2 Comments

First off, what exactly is a long copy sales letter? Those are those web site pages where you scroll down and down for like forever trying to find the price and asking yourself "who reads these things anyway?" Yeah. Those are the ones. The short answer is yes, those long copy sales letter do in fact, make sales, even if you personally find them annoying. And there are … [Read more...] about [Video] Flip It! That Long Copy Sales Letter Doesn’t Actually Work, Does It?

[Video] The Story Behind the Story — “Love-Based Copywriting Method”

April 9, 2017 by Michele PW 2 Comments

"Love-Based Copywriting Method" is the book that started the Love-Based Business movement. Before I wrote this book, entrepreneurs didn't have much of a choice on how they wanted to market themselves with their promotional copy (copywriting is writing marketing materials, nothing to do with putting a copyright on something or protecting intellectual property). They could … [Read more...] about [Video] The Story Behind the Story — “Love-Based Copywriting Method”

Primary Sidebar

Free Writer’s Toolkit

Search this Site

Books

  • Love-Based Online Marketing
  • Love-Based Copywriting System

Love-Based Biz Store

Recent Posts

  • No, It’s Not Burnout (And, no, more “self-care” isn’t going to help)
  • 10 Things to Consider Before Launching a Writing Business
  • How to Succeed as a Writer
  • A Little Secret About Sabotage (Compliments of Cutthroat Kitchen)
  • How the Pandemic Helped Me Stop Worrying and Start Writing
  • 7 Tips for Launching a Copywriting Business
  • The Importance of Personality Part 2: Let’s Add It to Your Writing
  • The Importance of Personality Part 1: Is Your Website Dreadful?
  • 4 Ways to Creatively Power Up Your Marketing
  • Quiz: Where Is Your Marketing Message Hanging Out?

Categories

  • Flip It! Web TV
  • Love-Based Books
  • Love-Based Business
  • Love-Based Business Models
  • Love-Based Copywriting
  • Love-Based Creativity
  • Love-Based Goals
  • Love-Based Marketing
  • Love-Based Mindset
  • Love-Based Money
  • Love-Based Selling
  • Love-Based Success
  • Love-Based Thoughts
  • Love-Based Writing

Recent Comments

  • No, It’s Not Burnout (And, no, more “self-care” isn’t going to help) - on Quiz: Are You Working Yourself OUT of Business?
  • 10 Things to Consider Before Launching a Writing Business - on 7 Tips for Launching a Copywriting Business
  • Puteri Nor Hamidar Binti Megat Salleh on How to Succeed as a Writer
  • How the Pandemic Helped Me Stop Worrying and Start Writing - on Your Step-by-Step Guide to Writing a Book During a Global Pandemic
  • 7 Tips for Launching a Copywriting Business - Business, Writing, Love on Calling All Writers! 10 Reasons to Consider Copywriting.

© 2008 – 2019 &middot Creative Concepts & Copywriting dba Michele PW — Privacy Policy

Just enter your name and email and I’ll send you your checklist!