As a bestselling fiction/nonfiction author and professional copywriter, I'm often asked by aspiring writers what they need to do to succeed. Most of their questions center around writing ability. They want to know how to find out if they have the talent to succeed, or if there's a "test" they can take that will tell them if they're a good enough writer to actually get paid … [Read more...] about How to Succeed as a Writer
stand out
A Little Secret About Sabotage (Compliments of Cutthroat Kitchen)
I remember one of my fave guilty pleasures a handful of years back—Cutthroat Kitchen. In case you’re not aware of the show (What?!?! That can’t possibly be?!?!), it’s a competition cooking show in which four chefs bid to earn ways to sabotage one another’s dishes. The last one standing the winner. What’s fascinating to me is how much it’s taught me about sabotage. You … [Read more...] about A Little Secret About Sabotage (Compliments of Cutthroat Kitchen)
Market Saturation: How to Get the Competitive Advantage over Your Competition
Note from Michele: The online information marketing industry (if you sell any sort of online information products, such as programs or products, or even consulting or coaching, you're in this industry) is maturing. Which means market saturation and finding a competitive advantage is becoming more of an issue. Jim Niswonger calls himself a "conscious marketing rebel" and often … [Read more...] about Market Saturation: How to Get the Competitive Advantage over Your Competition
The Tale of the Vegan Plumber (and Other Successful Multi-Passionate Entrepreneurs)
Note from Michele: If I had to pick one thing that conscious, heart-centered, spiritual entrepreneurs worry about, it's how to stand out from their competition. But, here's a little secret: when you're creative, it's actually super easy to stand out because, quite honestly, you have no competition. This article from my good friend Samantha Bennett, founder of the Organized … [Read more...] about The Tale of the Vegan Plumber (and Other Successful Multi-Passionate Entrepreneurs)
How to Craft a Compelling Message That Gets You Results
When it comes to marketing, do you ever feel invisible? As if no one is paying the slightest attention to your message? You're spending all of this time writing marketing copy, emails, social media posts, blog posts, and website posts and they're falling on deaf ears? No matter how hard you work, how much blood, sweat, and tears go into your writing, your ideal prospects … [Read more...] about How to Craft a Compelling Message That Gets You Results