Note from Michele: The online information marketing industry (if you sell any sort of online information products, such as programs or products, or even consulting or coaching, you're in this industry) is maturing. Which means market saturation and finding a competitive advantage is becoming more of an issue. Jim Niswonger calls himself a "conscious marketing rebel" and often … [Read more...] about Market Saturation: How to Get the Competitive Advantage over Your Competition
stand out
The Tale of the Vegan Plumber (and Other Successful Multi-Passionate Entrepreneurs)
Note from Michele: If I had to pick one thing that conscious, heart-centered, spiritual entrepreneurs worry about, it's how to stand out from their competition. But, here's a little secret: when you're creative, it's actually super easy to stand out because, quite honestly, you have no competition. This article from my good friend Samantha Bennett, founder of the Organized … [Read more...] about The Tale of the Vegan Plumber (and Other Successful Multi-Passionate Entrepreneurs)
Episode 53 – 3 Keys to Growing a Successful Love-Based Business
In this solo episode, Michele unveils a juicy new revamp to the Love-Based Money podcast, which includes: • A Facebook group! Now, you have a place to join the Love-Based Business Movement and be a part of a community to help you grow your business and live your life on a foundation of love. This will be a place where we can come together to ask questions and share stories … [Read more...] about Episode 53 – 3 Keys to Growing a Successful Love-Based Business
How to Craft a Compelling Message That Gets You Results
When it comes to marketing, do you ever feel invisible? As if no one is paying the slightest attention to your message? You're spending all of this time writing marketing copy, emails, social media posts, blog posts, and website posts and they're falling on deaf ears? No matter how hard you work, how much blood, sweat, and tears go into your writing, your ideal prospects … [Read more...] about How to Craft a Compelling Message That Gets You Results