Note from Michele: This is a guest post by Shawn Driscoll, the author of "Love-Based Business Models: A Simple System for Building a Business You Love" and I'm excited to introduce her powerful, life-changing work to you. This post is a great place to get started if one of your goals is to own a thriving business. She walks you through the main keys to building a business you … [Read more...] about How to Have a Thriving Business: Keys to Building a Business You Love
Before I get to the story about the business with 12 Million followers, I want to start by discussing a Facebook ad about the "truth around building an audience" that drives me bonkers every time I see it, so I decided to share my analysis around why I think it's extremely misleading (and could even be dangerous to your financial and business health). In a nutshell, the ad … [Read more...] about [Real World Analysis] How a Business with 12 Million Followers Went Bankrupt
As many of you may know, we just had the Winter Olympics, and the US women's hockey team beat the odds and won the gold. So, because I live in America, there are inevitable references to that famous Miracle on Ice game. If you don't know the story, here's the cliff notes version. In 1980, the US men's hockey team beat the Russians. Now, that may not sound like a big deal, … [Read more...] about [Video] Flip It! Your Success: Are You Taking it For Granted?
There's nothing wrong with wanting to stay safe. The problem comes in when wanting to stay safe starts to interfere with your dreams. I started this conversation on this episode of Flip It! called "A Simple Marketing Exercise That Could Transform Your Business." There, I talk about committing to consistently taking action on one marketing tactic for a year and see what … [Read more...] about [Video] Flip It! Are You Trading Your Success For Safety?
When creating a content marketing plan, a lot of entrepreneurs I know do it backwards. They sit down and start brainstorming a bunch of topics. Which can work. But, it can also be a big time waster (especially if the entrepreneurs get stuck and have no idea what they want to create). There's also a high likelihood they don't end up creating content their ideal client wants … [Read more...] about 3 Crucial Steps to Take BEFORE Creating a Content Marketing Plan
Having one of your blog posts or videos or podcasts go viral is something most people, including entrepreneurs, authors and artists, dream about. What's not to love? It means you matter. Right? So, before I get into some tips on how you can make something go viral, let's talk about the ramifications if you succeed in having something go viral. For most people, they … [Read more...] about [Video] Flip It! How Can You Make Something Go Viral?
For a good chunk of my life, I struggled with goal setting. Growing up in Wisconsin, I was taught that hard work was not only valued, but the key to success. So, when I started my business as an adult, I WANTED to be so busy I was working nights and weekends. After all, if I was working long hours, that meant that I was "successful." Right? (It took years and multiple … [Read more...] about [Goal Setting Checklist] A Simple System to Make Your Dreams Come True
Let me start by busting a myth: If you're successful at anything, you've also experienced a fail or two. And, likely, a lot more than one or two. I'm not sure it's possible to BE successful without also experiencing failure. Because, if you're not out there and trying new things and testing out new ideas and concepts while knowing you may fail, it's difficult to BE a … [Read more...] about [Video] Flip It! How Do You Pick Yourself Up After You Fail?
I get it. I, too, have dreamed about becoming an overnight success. Still do, in fact. But, the older I've gotten, the more I've come to believe that NOT becoming an overnight success may be the best thing to happen to you. To illustrate, let me start with a story. Over twenty years ago, a freelance writer wrote a book called Simple Abundance. This book ended up … [Read more...] about [Video] Flip It! Why Becoming an Overnight Success May be the WORST Thing to Happen to You
Take Your Business (and Your Life) to the Next Level. In this episode, Michele interviews Michelle Van Otten. Michelle talks about the incredible power of the mind when it comes to the decisions we make in our lives, and how mindset can be a catalyst for transformation. Michelle experienced this firsthand when she changed her own mindset about herself and her place in the … [Read more...] about Episode 58 – Michelle Van Otten on Love-Based Money with Michele PW