It's no secret that creating free content (no matter the form—written blog posts, videos, podcasts, etc.) is an awesome no-cost way to gain visibility, build your credibility, grow your community, and attract paying clients. But for a lot of folks, this is one of those "easier-said-than-done" strategies. So today, I'm sharing three tips to help you easily and quickly craft … [Read more...] about 3 Tips to Creating Content That Sells
Strategies That WORK to Make Your Business a Success. In this episode, Michele interviews Kathleen Gage, CEO of Power Up for Profits, a business that helps clients build up their business. For more than 25 years, Kathleen has worked with business owners to improve their visibility – and now, she primarily focuses on working with experts who want to improve the quality of their … [Read more...] about Episode 76 – Kathleen Gage on Love-Based Money with Michele PW
Having one of your blog posts or videos or podcasts go viral is something most people, including entrepreneurs, authors and artists, dream about. What's not to love? It means you matter. Right? So, before I get into some tips on how you can make something go viral, let's talk about the ramifications if you succeed in having something go viral. For most people, they … [Read more...] about [Video] Flip It! How Can You Make Something Go Viral?
The Power of Storytelling. In this episode, Michele interviews Tanya Taylor Rubinstein, the “Global Story Coach” internationally recognized as an expert in the field of solo performance and story coaching. She is also the CEO of S-School, an online training program for professional story coaches. Tanya works with solo performers, female entrepreneurs, and story coaches to earn … [Read more...] about Episode 62 – Tanya Taylor Rubinstein on Love-Based Money with Michele PW
Yes, the product launch is dead. No, it isn't. It depends. (Way to be decisive Michele!) Before I dig in, I want to start by defining “product launch.” Product launches aren't new. Businesses have been crafting campaigns to launch a new product or program or service for as long as they've been creating new offerings. Turning the unveiling of a new product into an … [Read more...] about Product Launch Secrets: Are Product Launches Dead?
In this solo episode, Michele unveils a juicy new revamp to the Love-Based Money podcast, which includes: • A Facebook group! Now, you have a place to join the Love-Based Business Movement and be a part of a community to help you grow your business and live your life on a foundation of love. This will be a place where we can come together to ask questions and share stories … [Read more...] about Episode 53 – 3 Keys to Growing a Successful Love-Based Business
Michele flies solo in this episode where she shares some of the top lessons she learned at the New Media Summit, an event in San Diego that covered all things podcasting. But, first, why is she talking about podcasting on Love-Based Money? Well, because podcasting is a marketing tactic, which means it pushes all kinds of buttons, including a fear of visibility, fear of … [Read more...] about Episode 50 – Special Edition: Is Podcasting the Right Love-Based Marketing Strategy for You?
The Importance of Keeping Promises to Yourself (And the Trickle Affect That Occurs When You Don’t). In this episode, Michele interviews Nicole Holland, host of the highly-acclaimed podcast, “The Business Building Rockstars Show.” Nicole shares her extremely personal journey of going through extraordinary lengths to keep promises to herself—and inspires others to do the … [Read more...] about Episode 46 – Nicole Holland on Love-Based Money with Michele PW