(Check out Part 1 right here.) One of the fastest ways to transform your website and marketing materials to attract your ideal clients like magnets is to add in your personality. (And yes, this applies even if your goal is to build a business bigger than you, personally—your personality is still important. No matter what, people want to do business with people … not … [Read more...] about The Importance of Personality Part 2: Let’s Add It to Your Writing
As a marketing expert, there’s one thing that makes me cringe again and again: Dreadful websites. And I don’t mean “ugly,” when I use the word “dreadful.” They can be pretty enough. They can have very nice graphics, and artfully placed (while sparse) copy. So, why do I say, “dreadful”? Because, despite being pretty, they have absolutely no personality. Boring … [Read more...] about The Importance of Personality Part 1: Is Your Website Dreadful?
How many of you are secretly looking for the website traffic button? I mean, all you have to do is take a quick view of your Facebook feed to see tons of ads from gurus promising to teach you where that that magic website traffic bullet is. It's Facebook ads! No, it's Instagram! Pinterest is the missing secret. Maybe you should post videos or do a podcast. No, … [Read more...] about [Video] Flip It! Where is the Magic Website Traffic Bullet?