Years ago, when I was studying the craft of writing fiction, I ran across a book that talked about how story was the "sugarcoating" to make the "medicine go down.” The example the author used was fairy tales, which he claimed were old-fashioned morality lessons (the medicine) wrapped in story (the sugarcoating). People would want to read the fairy tales, and when they did, … [Read more...] about How to Add Magic to Your Marketing with the Power of Story