Want to know the secret to creating MEMORABLE copy that actually stays with your customers long after they’ve finished reading it? It’s all about the imagery, baby. You must master the fine art of using words to create pictures in your customers' heads. Think about a favorite novel you’ve read that has stayed with you for some time. I’d be willing to bet that you can … [Read more...] about The Secret to Writing Memorable Copy
As a professional writer (copywriter, blogger, fiction and nonfiction book author), not only do I write a lot, but I also read a lot. In addition, I'm also committed to me becoming a better writer, so I'm constantly looking for ways I can up my game. One of the things I've noticed that sets the good/great writers apart from the “so-so” writers is rhythm—how the writing … [Read more...] about Becoming a Better Writer: 3 Tips for Improving Your Writing Rhythm
If you want to sell more in your business, you might want to start by improving your persuasion. And, the key to successful persuasion is to tap into people's emotions. That's the secret to getting people to take action—you tap into their emotions. It doesn't matter if you're persuading a potential buyer to invest in your offerings or your kids to go to bed at a decent … [Read more...] about How to Persuade Using Love Versus Fear
As the owner of a professional copywriting company, the two biggest questions I get are: "Will the copy sound like me?" and "Do you have any writing tips to make my writing sound like me?" And, I get it. Making sure the words you're using to market and sell yourself reflect your personality is a huge deal. But … what if you don't feel like your personality IS reflected in … [Read more...] about 3 Writing Tips to Add Your Personality to Your Writing
As a professional writer who has published multiple books along with maintaining two blogs, it's not uncommon for me to have to balance multiple writing projects every day. Whether it's promotional or article writing for myself or my clients, or working on my latest psychological thriller (yes, I write fiction, too), there's always something that needs to be written. While … [Read more...] about [Infographic] Conquer Multiple Writing Projects with Ease and Grace
One of the many team members entrepreneurs and business owners can't wait to hire is a copywriter. And it makes sense. The amount of writing needed can feel overwhelming, especially if you do a lot of online marketing. There always seems to be another email or blog post or video script to write. Even if you like to write, it likely can feel daunting at times. And, if you … [Read more...] about Hiring the Right Copywriter for You: Best Practices
Ahhh -- writer's block. The scourge of writers and entrepreneurs everywhere. There's so much you need to get done -- and yet, nothing is being accomplished. It's a horrible feeling. So, before I get into some ways of overcoming writer's block, I want to start with how I personally view writer's block. You see, I don't actually think it's something that is necessarily … [Read more...] about [Video] Flip It! How Can I Overcome Writer’s Block?