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[Video] The Story Behind the Story — “Love-Based Copywriting Method”

April 9, 2017 by Michele PW 2 Comments

“Love-Based Copywriting Method” is the book that started the Love-Based Business movement.

Before I wrote this book, entrepreneurs didn’t have much of a choice on how they wanted to market themselves with their promotional copy (copywriting is writing marketing materials, nothing to do with putting a copyright on something or protecting intellectual property).

They could either choose to use traditional direct response copy and marketing (an example of direct response copy is those long sales letters that you scroll down forever wondering how much it is and does anyone actually read these or those emails asking you to click on a link) which meant in many cases they were using marketing tactics that felt hype-y, sales-y or inauthentic.

Or, they could choose not use direct response copy and marketing.

Of course, the problem with NOT using it is then you haven’t leveraged your marketing. When you use direct response copy, you are marketing one-to-many. Without it, you’re stuck marketing one-to-one. As you can imagine, it’s tough to grow your business that way.

But, then, in 2014, my friend Susan Liddy came out with a book called “Love-Based Marketing.” I looked at that title and thought “Love-Based Copy.” What’s the opposite of love-based copy? Well, it would be fear-based copy.

And that’s when the whole philosophy downloaded into me.

But, I’m getting a little ahead of myself — check out the whole story behind the story of “Love-Based Copywriting Method” below:

If you’re looking for a way to sell more with love, this book is the place to start. It explains the philosophy behind love-based copy so you can build your marketing and business on a solid foundation of love.

Yes! You CAN sell more with love rather than fear. “Love-Based Copywriting Method” can show you how.

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“Love-Based Copywriting Method” is available at all the major online retailers — check it out here.

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Filed Under: Love-Based Business, Love-Based Copywriting Tagged With: ad copy, business, business owner, copywriter, copywriting, direct response copywriting, emotions, entrepreneur, fear, fear vs love, love, love-based copy, love-based copywriting, love-based copywriting method, marketing, marketing copy, mindset, mindset shift, money mindset, online copywriting, pain versus suffering, promotional copy, sales copy, sales letter, sales page, website copywriting, writing copy

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  1. [Video] The Story Behind the Story - "Love-Based Copywriting System" book - Love-Based Business says:
    April 16, 2017 at 7:00 AM

    […] was while I was promoting my first Love-Based Copywriting book, “Love-Based Copywriting Method,” that I realized I needed to write what would become “Love-Based Copywriting […]

    Reply
  2. But Does Love-Based Copywriting Work? - Love-Based Business says:
    March 18, 2019 at 12:01 PM

    […] I did — in 2014, the entire Love-Based Copywriting philosophy was downloaded into […]

    Reply

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